China e-business market has a long way to go

In view of current market structure, Alibaba is the leading enterprise in e-business industry.

It has monopoly position while e-business SMEs emerged and formed a strong market force which can not be ignored.

In view of market competition, price is still the main method. Non price competition is presented on depth of service and customers’ experience.

In the highlight, new foreign trade B2B platform IBUonline broke through the membership mode with annual fees on traditional B2B platforms.

So customers could post supply and demand information and send inquires without any fees, which lower the threshold of SMEs for entering e-business.

IBUonline has collected 3 hundred thousand members since it hit the market.

IBUonline also staged a lot of value added services, so the members could buy according to their needs, among those services, “Easy Order” and “Global information distribution” are favored by customers since they have brought many business opportunities for SMEs.

China e-business market has a long way to go. China regional economic development is uneven, rural and city economy is dual economic structure.

Marketing could be subdivided, which may bring a large number of marketing opportunities, including industry subdivision, users’ subdivision, and regional subdivision.