Choosing A Domain Name For Your Business Website

I completely deny the comments done by some of the web developers that all the great and effective domain names are already booked. Search engine optimization does not depend only on the domain names factor. For me, it was never an issue when choosing a domain name for my clients business websites.

It is a fact, that all the 3 and 4 letters domains with popular extensions have been booked. Also, I completely agree that most of the relevant domains choices are no longer available; however the choosing of a domain name for your business website is certainly possible if you stay flexible.

The value of a website address is defined on how easy it is to spell and remember. There are two types of visitors that visits to your site, humans and search engines. For a human, it is necessary to choose a most simple and easy to remember name for your site, whereas the search engines robots don't care at all.

Using terms such as greatest and best are the keywords which has some disadvantages and / are penalized by search engines. Everyone knows that search engine algorithms changes often and likewise that theory, you may not be penalized for using such terms. However, if you notice the human visitors gets more attracted towards terms like cheap and free. My personal recommendation would be avoiding adjectives in the domain name for your small commercial business website.

Many times, some customers approaching to redesign their website surprises me that some of the basic factors are overlooked when choosing a site name. For example, a commercial website should never choose a dot ORG domain extension, just because the dot Com domain was unavailable. This was the case with the customer who wanted to redesign his existing website. A few factors should be seriously considered especially if its your first online website.

Here are the four mostly and widely used domain extensions and its purposes:

COM – Should be used only by the commercial websitesr
INFO – Should be used only by the information only related websiter
NET – Should be used only by the companies offering internet servicesr
ORG – Should be used only by the non-profit organizations

Surely, there are many more extensions such as biz, us, co.uk, etc... which are really reasonable, however, my personal recommendations for a business website would be to get a dot Com site name. The customer commented that he didn't realized that dot ORG domain extensions were for a non-profit organizations, which results it poor search engine optimization performance. Hence, we found a relevant name available using their company initials with a target keyword. Despite my recommendation, they kept their website as it is and just changed the theme.

The domain you choose might not be important for search engine optimization, however the length of the registration may be significant. My suggestion would be to register a domain name for at least 2 years, and if you are economically strong you may also register it for 5 to 10 years depending on your choice. A fact that, search engines consider that the registration period reflects your commitment to be online for a long term, so many of the businesses register their domain names for more than 5 years.

You can get a dot Com name if you want, as well as register other available extensions for the same site address. Despite the fact that all the short domain names are already taken, you can still find a good site name by researching a little bit.