Article

Clearing Myths about Daily Deals and Daily Deal websites

Written by Kate Wilber

Topic: Business OpportunitiesPublished September 23, 2011
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Customers today are becoming smart shoppers. No more would do they buy everything shown on television. They look for savings and value. Daily deals and daily bargains offer just that. This is why businesses, small and big all use daily deal websites to offer bargain deals to their customers. Many businesses however are still reluctant to use daily deal website. One of the major reasons behind this reluctance is the number of myths that revolve around. Although nothing is without its set of cons, most of what we hear about daily deals is nothing more than mere rumours. As a business owner, you shouldn’t be afraid of taking risks. Yet, more than that, you should be able to tell the myth from the truth. So, here are some of the most common myths you will hear about daily deals. Daily deal websites will charge 50% of what you earn – Offering a 50% discount and paying half of what you get to the daily deal site sounds pretty unfair. It’s a story of the past. Most of the daily deal websites today allow a 70/30 split i.e. you will be keeping 70% of what customer paid. So, if the math you have previously done wasn’t showing any good profits, try again with the new figures. You will pay the card processing fee- Easily the biggest lie. One of the major benefits that daily deal websites offer is paying the credit card processing fee. This is true for most of the daily deal websites. If your current daily bargain site doesn’t offer this advantage, you have plenty of other options. You will not be paid immediately- A very common misconception regarding daily deal websites is that they will not pay you immediately. While it depends on the site and service you are reading, but in today’s competitive environment every site is trying to minimize the payment time as much as possible. For most well known site, the payment time is no more than five business days. Non redemption rate gets higher for high priced vouchers- Actually, its the other way round. High priced vouchers usually have lower chances of not getting redeemed and therefore they have a low non-redemption rate. This rate can vary from 10% to 35% depending on different factors of which voucher price is just one example. Customers would not return – One thing is true about daily deals. More than 60% of the customers are new ones. Many say that these new customers lack loyalty as they are only there for the discount. Well, a good businessman understands that for customers, value is more important than price. If you are able to provide them quality and value that is not available anywhere else, customers are bound to return no matter what. This is how brands are built and this is why people prefer high-priced high quality brands over cheap and low quality products. If you own a small business and are interested in offering a daily deal for you business in your local area visit http://dailydealgiver.comrn

Article author

About the Author

Kate Wilber is a small business marketing consultant specializing in affordable marketing strategies that work for local business. She is also the owner of several blogs related to business, marketing, and social media management. For more information on local business marketing and how Kate can help your business grow visit http://www.themarketingmomma.com

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