For any business that’s striving hard to make an online presence, it’s crucial to drive traffic to its website. Thereafter, it has to make sure that the website visitors or the potential customers not only visit the website but also stay glued to it.

This is important for a good rank in the SERPs, high website conversions, reduced bounce rates and eventually to achieve the ultimate goal of a business! However, keeping the visitors there on your website is not that easy unless and until you know the best strategies to do so! Read on to discover the best tactics to keep the visitors sticking to your site.

Break down long articles into multiple pages:
To be honest, nobody likes to read those huge and boring blocks of text. Long articles simply drive the visitors away instead of keeping them glued to your website.

So, it’s advisable that if you have long articles break them down into multiple pages. This will not only make your content digestible but will also allow the visitors with a slow net access to read what you want them to.

Alternatively, you can even list only the first few paragraphs of a post on the front page with a “read more” link. This tip is sure to increase the page views on your website.

Showcase customer reviews:
Would you continue browsing a site when you feel that you’re being sold to?

Obviously not!

That’s what you need to understand in the case of your website visitors as well. You should focus on making them feel valued and empowered.

Wondering how you can do that?

Just put up positive as well as negative customer reviews so as to provide a social proof of the quality of your products/service. Doing so will not only lend credibility to your website but also keep people engaged writing their own.

Build up communities:
This is yet another powerful strategy of keeping the visitors glued to your website.

Though forums, chatrooms, bulletin boards and other such membership services take time to build up a valuable mass of users the entire wait is worth the benefits that it brings along with it.

The reason why these virtual social gatherings work?

Well, that’s because people enjoy interacting with other people. They like sharing their expertise and gaining knowledge from real people. Allowing the website visitors to do that on your website is the best way to keep them glued to your website. This can not only help in ranking your website higher in SERPs but also enables you to show them advertisements or convince them to join a list and more.

Add videos to your content:
There’s a saying- A picture speaks a thousand words.

The latest version of this quote is- A video speaks more than a graphic could!

Online users today prefer to watch videos than reading some bunch of texts. In fact, according to a research, more than 50% of the surveyed executives admit that they will prefer to watch a video instead of reading the texts. That’s probably because videos are more expressive, informative and interesting. So, why not leverage the power of videos to attract the visitors and keep them sticking to your website for hours.

Make use of internal links:
There are instances when the visitors need answers to a certain piece of information that’s present on a website. In an attempt to dig deeper into the topic of their interest, they simply move away from the landing page, thus abandoning your site!

Sad but true!

Well, you can curb this problem by putting in internal links that explain complex terms. These links can further be used to provide references for double-checking any statistics so as to eliminate even the slightest chances of visitors abandoning your website.

Don’t believe that these strategies would work? Why don’t you try them on your site? Contact us

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