Marketing Strategies to Make Your First Million
Written by Shelby Collinge
Let’s learn how to build our business quickly and effectively. If after reading this article you want to learn more about me or my books, products, services or programs please visit http://www.r-m-m.com
Please think about and answer all of the questions, below. This willnstart you on your path to achieving everything you want for bothnyour business and personal life!nnn- How long have you had your business?nnn- What are some of your biggest successes?nnn- Answer in order, the three most important things in life to you?nn- 1.________________________________________________nn- 2.________________________________________________nn- 3.________________________________________________nnn- What are some of the biggest challenges facing you in running and growing your business currently?nnn- What are the revenue goals for your business in the next 6 months, 1 year and 3 years? nn- What about number of clients? What about the number of products and services you offer?
Please think about this for a moment. Are you working at improvement like a professional or dreaming about it and not actually doing anything to create the improvements you wish you had?
Great companies, organizations and individuals are made, not born.
The first step in marketing your business is to understand the ndifference between strategy and tactics.
Strategy – means that you have determined, in advance, an nultimate goal you would like to achieve for each tactic.
Tactics- are the things you do to achieve your goals. A tactic nis a marketing effort like: nna yellow page adnnewslette
speaking engagementnsales callntrade shownnewspaper & magazine adsna meeting with a new prospect, etc.
It is imperative that you clearly define your business strategies nand tactics.
Let’s start by building a list of our Top 100 “Power Partners”
Target the people in your community or market place that have nthe most influence, (local politicians, industry leaders, community ngroup leaders, etc.)
You need to think about everyone you know. CEO’s of companies, nyour ideal clients CEO, their competition, etc.
Ideally you want to target all your marketing and personal efforts nwhere the buyers are or to those who wield a lot of influence.
Your goal is to get people asking about you. Create a buzz about nyourself and your company. You need to build a list of 100 of these nindividuals and public figures and they need to hear from you at least nonce a month.
Mail to this list, email, contact, call, or drop by, but stay in contact!!
Building a reputation is a strategic objective, not a tactical one and nit does take time. But this will be valuable time spent.
Mail to them and introduce yourself. Offer them a free consultation nin your area of specialty.
You must commit to staying in contact with these powerful prospects nand begin to facilitate a working relationship with them.
You want to become their most trusted advisor. You want to be the npoint person that they call, when they have questions, need advice or nneed another contact!!
This one tactic alone has helped clients of mine double their sales in ONLY 12-18 months!!
Create your list of 100 today. You’ll be shocked at home many influential people you already know.
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