Would you like Ms. Gauri Khan designing your dream home or Master Blaster Sachin Tendulkar as your new neighbour? So this can be actually possible for you by Pune developers.
Branded homes fall during this class. Branded residences are an rising concept in Luxury Housing whereby developers traffic jam with celebrities international luxury hospitality, lifestyle brands and Pune is definitely obtaining a good share of such residential property in Pune.
The market of residential property in Pune seen some significant high end projects launched over the last few 15-18 months of which as many as four to five hundred branded luxury projects that are designed by celebrity and celebrity designers. Residential property in Pune like Glitterati designed by Gauri Khan by Kolte Patil Developers, One North designed by Twinkle Khanna and Panchshil developers and YOO Philippe Starck - Panchshil.
The main reason is to create a USP for the residential property in Pune and an endorsement from a well known designer or a celebrity gives the project visibility and acceptability amongst the audiences.
On selecting Gauri Khan to style for the whole , Yogesh Mehra, V.P Business Development, Sales & promoting, Kolte Patil Developers says, he personally does not believe in obtaining a whole ambassador who has no relation with the important estate trade. they need some celebrity designer who might be related to the whole, whose styles weren’t exposed and there was a part of pleasure for the house patrons to ascertain what was offered to them and will Gauri fitted the bill perfectly.
As elaborating the designs, Mehra avers that Mrs. Gauri Khan takes the more classic and traditional approach giving the suggestion like using neutrals colours on the walls that will adapt to everybody’s lifestyle and use lots of colours and accents in soft furnishings, arts and curios. As Mrs. Gauri Khan says, after designing ‘Mannat’, when they approached me i was glad to be on board. For her designing a friends house doesn’t excite much because it’s more on a personal note.
As associated with a developer is a job where one have a deadlines and have to work according to a budget which is very exciting and challenging. As she have always been inclined towards doing interiors and painting. In this project also, she strive to make the house a home by introducing the elements that people want.
As today some of the celebrity are actively involved in creating the actual product and many others are pure brand ambassadors. Insertion of a brand ambassador either in the form of celebrity or a celebrated designer is able to create better brand recall and value for the home buyers.
On this note, CMD of Amit Enterprises Housing Ltd. Mr. Kishor Pate says, when celebrities style or endorse a residential property in Pune, they're not just getting into a promoting arrangement with the developer however they keep their own whole image firmly in mind and can so not strike up such organization arbitrarily. there's a vigilant vetting method at numerous levels concerned to confirm that the project indeed lives up to the celebrity’s whole.
Home buyers into such properties are so assured of terribly high standards that transcend the standard promoting claims and are, in fact, additional tied into the qualities that the celebrity stands for and believes in. By a similar coin, there's considerable responsibility on the developer to deliver such standards at each stage and facet of his project.
The USP’s of these residential
property in Pune offers are extremely evolved amenities and facilities, a brand address of designer and in many cases superior project management. It is value mentioning that the demand for such homes is directly wired into the wealth-creation potential of this system. The potential growth of this sector in Pune and alternative cities are going to be in tandem with the approach during which the Indian economy swings.