Telemarketing has been one of the most effective tool in lead generation despite the imminent rise of online marketing. This article outlines the different reasons why it is better to outsource telemarketing rather than build an in-house.

One of the best ways to success in lead generation is telemarketing through outsourcing. With this, you are going to search for the right telemarketing service provider, mostly offshore, to do lead generation services. This assistance is grouped into two, outbound and inbound. Outbound telemarketing services include, but not limited to, appointment setting, lead generation, prospecting, upselling/cross-selling. Order taking, 24/7 answering service (both live and automated) and overflow call management are some of the offerings of an inbound call center.
Misgivings about the effectiveness of outsourcing telemarketing services are circulating around the business arena. However, most of these are pure lies made by maggots feeding on gossips.

On one hand, critics claim that outsourcing lead to poor results, as evidenced by experiences of previous clients. It cannot be denied that there are few telemarketing firms who delivered a not-so-good performance. However, this does not mean that all service providers are slouch. As a proof that the statement is untrue, every Fortune 500 company seeks the services of outsourced call centers, which consequently keep their sales people busy with qualified sales leads daily.

Moreover, the chronicles of proven results of previous and existing clients of these telemarketing firms are strong oppositions to such myth. The unprecedented accomplishments, the upgrading of technological advancements, the trained and skilled workforce and the ability to give quality sales leads have been the primary reasons why their services are being sought.

Another big feat in outsourcing is that, your sales and marketing team will focus on your core business. Headaches relative to generation of leads and customer service support will be eliminated. In addition, money is saved because there will be no erection of infrastructure, no hiring, recruiting, training and paying new employees and no monthly overhead expenses.

The story that telemarketing service providers do not have sufficient and accurate knowledge about a company's products and/or services is a bogus. Best-practice firms have been successful in their field because, first and foremost, their employees are geared with the relevant data about the client's products and/or services. The professional telemarketers provide solutions to the specific problems and needs of every customer.

Their expertise in sales techniques and processes serves as their primary key in winning the hearts of customers, be it end consumers or another business. Aside from verbal communication skills, their agents are armed with selling abilities, which give them an edge to set more appointments and prospect more qualified sales leads.

Through partnering, your company and other firms are exposed to the best proprietary practices of telemarketing service providers. These conventions include refinement in sales presentation of products and/or services, enhanced prospecting and segmentation of database.

On the contrary, the risk inherent in the sales process and techniques is shared. This, in turn, is a glad tiding on your part. This is so because telemarketing service providers know very well how to guarantee success in their line of work. Moreover, they will be able to help your company in other important matters, such as the analysis of the current trend in the market (local, national and international).

There are still a lot of words to say and points to lay down about the fruits you can pick if you opt to outsource lead generation services through telemarketing. Leave your apprehensions in investing capital to a surefire method. You should worry more of forgoing this kind of opportunity both for the growth and prosperity of your company.

Author's Bio: 

Belinda Summers is a professional Lead Generation Consultant helping corporate organizations increase their revenue through telemarketing, lead generation and appointment setting strategies. To know more about lead generation and appointment setting, visit: