Consumer Health Public Relations

Health public relations is an impressively broad specialty, covering everything from hospital communication to PR about pharmaceutical development. Consumer health public relations is one fast-growing subspecialty within that category.

Consumer health public relations often involves public outreach about over-the-counter drugs. For familiar brands, staying in the public eye – for the right reasons – can be challenging. A creative public relations campaign can get people talking about your over-the-counter health product and, ideally, seeing it in a positive new light.

Say, for example, you’re the maker of a popular cough drop. Everyone knows your name and your brand, but they tend to do so quietly. Let’s face it, the public and the press aren’t falling over themselves to talk about cough drops.

A consumer health public relations plan can change that.

Many consumer health public relations consultants have had great success turning staid OTC brands into the talk of the town. This can be done in a number of ways, but most of them involve presenting the product in a new and newsworthy light. That sometimes involves proactive media outreach, reactive response to stories on related topics, even guerilla marketing. A brand that hasn’t been thoughtfully considered for many years can, with the right consumer health public relations plan, make it into the New York Times and onto The Today Show.

That can work for lesser-known brands, too. Say, you make a brand of eardrops that’s found itself stuck in second place, both in sales and in the public’s consciousness. That can change with the counsel of a consumer health public relations consultant. The right PR can help give your product the boost it needs to give the competition a run for its money, and breathe new life into a product that won’t have to put up with being second fiddle any longer. That may involve the same tactics mentioned above for the better-known brand, such as media outreach and guerilla marketing. It may seem like a stretch of the imagination to think of a guerilla marketing campaign for eardrops – but a PR pro can make it happen, and make it look good.

It’s important in general to have an experienced public relations team on your side, no matter what type of business you are. The internet has changed how the world does business, and a strategic communication plan can help your company rise above the fray and receive the positivity and prominence it deserves.
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