Article

Corporate clothing, Exporter in Africa

Written by Tod Spodek

Topic: Business NetworkingPublished September 3, 2011
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A large percentage of the populations of Africa, as in the rest of the world, are tending to migrate towards the cities and towns to seek work. While there are still plenty of big commercial farms, small subsistence farms and smallholdings, an increasing number of people are choosing to work in businesses, large and small, in the metropolitan areas studded with large and small companies. Each company has a set of rules and regulations of its own. One particular point on which most of them think alike is the provision of corporate clothing for their staff. The main reason for using corporate clothing for the workforces of many companies is to maintain a standard of dress that expresses the ethos of that company. It may be formal, or it may be casual, or it may be simply workmanlike. Corporate clothing can be as traditional as blouses and skirts for women and shirts and trousers for men with jackets for both sexes, or it can vary considerably according to the functions and jobs these people carry out, or the vibe that the company would like to project. Corporate clothing embraces pretty much the same idea as a school uniform, that it narrows the gap between the wealthier employees and the poorer ones. It levels the pretensions and aspirations held by management staff and lowlier workers. Among women, in particular, it minimises the competitiveness that makes one woman try and out-dress another. Quite apart from the usual traditional corporate clothing we see in banks and offices, you can get really casual corporate wear in the form of spaghetti tops, golf shirts, track suits, and all kinds of sports wear. These are ideal for teams of sportsmen and women to wear while participating in their sports, or off the sports fields, to maintain team identity in casual social situations where teams and spectators mingle. Manual workers can be identified as part of various operating crews when they wear similar clothing, suited to the type of work they are doing. Then, of course you get corporate clothing suitable for all weathers and climates you are likely to find in your work situation in Africa. Lots of lightweight warm weather clothing is frequently ordered in corporate colours and designs, but they are usually supplemented for at least a short part of the year with winter clothing, drymacs, warm fleecy tops, gloves, hats and scarves, when and where the weather demands them. People in some occupations have been ‘uniformed’ in traditional garb for so long, it is hard to imagine them without these clothes. They are people like chefs in their white outfits, chauffeurs in dress shirts and ties, with caps, and hotel cleaning staff in aprons and dresses or shirts that identify the hotels they work for. As far as expense goes, corporate clothing can consist of lined and tailored suits and silk shirts, or they can be matching baseball caps and same coloured overalls with identical logos. They can even just consist of normal every day clothing that groups of people choose to wear themselves, but with head bands or bandanas that match and state: “we belong together”.

SupplyAfrica (Pty) Ltd at http://www.supplyafrica.com/ is an African online wholesaler, exporter and distributor based in South Africa of Corporate Clothing, caps, scarfs and beanies.

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About the Author

Hi, I am Tod Spodek. I am an online marketing consultant with expertise in SEO, SEM, Web Analytics & Affiliate marketing. Please visit wholesaler, exporter.

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