The world today is brimming with mobile devices, that much has been for everyone to see. Unfortunately, not all of them use the same operating system, i.e., the smartphone market is divided between different platforms. The key players are Android and iOS, though there are a handful of other names on the list as well, including Windows. Now, businesses can no longer afford to stick with just one platform in the market. It is simply not practical. But then developing an individual app for each of these platforms is not exactly pragmatic either, especially for companies with limited resources.

Thankfully, a robust solution to this conundrum is found in cross-platform app development. You see, more and more people are engaging with companies online, primarily via apps. During a year, the app downloads are expected to touch 284 billion. Hence, cross-platform app development comes so highly recommended, so you can put out just one app that can run on all the many platforms that your users are on. And don’t think that this is the only benefit this type of development has to offer — businesses, especially the small scale ones, stand to gain immensely from it. We have listed some of those benefits below.

1. Cost-effective investment: Every company seeks cost-effective solutions. This need is only pressing when the finances are tight. Cross-platform app development is then perfect since it saves you significant money; this is because instead of investing in the event of individual apps for different platforms, you develop just one for all of them. Another significant advantage here is that when you do this correctly, at least half of the code can be reused across all platforms.
2. Bigger audience base: As mentioned above, the market is divided across various platforms, and building an individual app for just one platform would give access to users with that particular OS only, yes? But with cross-platform app development, you gain instant access to a broader set of users, including across the web, with just one app. So, you invest resources and efforts to build one app that can be deployed across various platforms, including the big shots Android and iOS.
3. Ease of maintenance: The job does not end at merely developing the app; it continues even after it has been launched in the market and involves regular maintenance and updates. Doing this for multiple apps for different platforms necessitates an investment of additional time and money. But with a cross-platform app, you can sync updates across all types of devices in one go. So you end up saving a lot of time and money with this as well.

The discussion mentioned above is an ample demonstration of why this form of app development makes so much sense. So, what are you waiting for? Go ahead and find the best cross-platform app development company and get started with building one for your business right away.

Author's Bio: 

Kaushal Shah manages digital marketing communications for the enterprise technology services provided by Rishabh Software.