The use of social networking is going to get even BIGGER in 2015 as more companies wise up to the importance of well-crafted visual stories, not just to differentiate them from the rest of the digital noise, but to engage and provoke strong emotions among users.
Throughout 2015, Facebook will challenge on youtube as an online destination for uploading and sharing videos. Currently, there are 1 billion daily views of video on Facebook, with 65% of them being viewed on mobile devices. And with youtube's audiance are very large at over 1 billion it is still a force to be reckoned with.
And don’t forget Twitter’s Vine. There will be even more interaction with this channel for short form videos.
Throughout 2015, Facebook will challenge on youtube as an online destination for uploading and sharing videos. Currently, there are 1 billion daily views of video on Facebook, with 65% of them being viewed on mobile devices. And with youtube's audiance are very large at over 1 billion it is still a force to be reckoned with.
And don’t forget Twitter’s Vine. There will be even more interaction with this channel for short form videos.

Video Content
If you haven’t already noticed, video content has been massive in the late stages of 2014. What you can communicate in a blog post can be communicated much quicker in a short video. Facebook have recognised this trend, and have now introduced auto plays and video views in your timeline. In the latter part of 2014 facebook surpased youtube for the amount of video views on desktop, watch out YouTube, Facebook’s coming for you!

Blogging
Not only does blogging directly increase your SEO and Google ranking (Google’s algorithm loves fresh, new content being published on your website regularly) but a study by Hubspot found that 60% of businesses who blog acquire more customers. The growing importance of blogging for your business will continue to grow in 2015, and if your business isn’t blogging regularly, prepare to be left behind.

More Marketing Emphasis on Twitter
Twitter have introduced more ads to meet the needs and demands of social media marketers around the world, putting a growing emphasis on marketers devoting more time to their Twitter marketing strategy compared to Facebook. Twitter’s organic timeline and real-time trends give brands far greater visibility when it comes down to being creative and tweeting regularly. With Facebook also limiting brands visibility in their algorithm tailored timeline, we will see more and more brands prioritising an importance on Twitter over Facebook

Social Listening
Social listening will be just as important for brands on social networking sites as it is responding to direct customer service enquiries. More importantly through Twitter, brands will have to set up tools that will directly monitor keywords relevant to your brand name where users haven’t directly mentioned you via ‘@’.

A greater emphasis on ad targeting
Social Networking Platform is putting more resources into customer data and developing new ways to target ads. Facebook has been promoting its targeted ad services for some time now and buying ads on Twitter is on the up.
By virtue of the way people use Facebook and Twitter, the social networks glean a lot of information about their users which can be used to send them adverts about the things they’re into. Being able to understand this form of advertising and tapping into it will be one of the keys of success for companies looking to succeed on social media.
Expect social targeting tools to become ever more sophisticated and for more brands to use this method of reaching consumers. Snapchat also has an ad service, however it isn’t targeted which has led many commentators to question its effectiveness. As one journalist wrote in an article in Business Insider, untargeted advertising is just “spam”. It will be interesting to see how Snapchat’s ad service evolves over the year and whether there is a lot of take up from companies.

We’ll be wearing our technology
wearable technology seems like one of those science fiction predictions that will never come true, like the personal jetpack. However, a

lot of industry insiders are getting excited about wearable tech, from devices that can monitor and improve our health to products that can keep us entertained.
Unless there are any last minute delays, the Apple Watch will be launched in early 2015. The product will come locked a loaded with a mother load of features and apps as well as being able to tell the time. What’s this got to do with social media? Well, Apple Watch will put social media on your wrist as a wearer will be informed by feeling a discrete push when someone likes their Facebook page, retweets one of their tweets or gives them a +1 on Google+.
The market is new and volatile, but this is definitely one to watch out for .
KEYWORDS:social networking site,social networking sites,social networking platform

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seo trainee