Is Customer Service Lost in Internet Marketing?

Change your ads regularly. Your prospects couldnget bored seeing the same ad all the time. Statisticsnshow people usually see the same ad 7 times beforenthey actually buy. Just change them enough to keepnthem from being over-exposed. For example, if yournad said. "FREE Killer Marketing E-book!", youncould change it later on to "FREE Sizzling MarketingnE-book!"

Lower the chances of negative word-of-mouthnmarketing. You'll always have customers who arendissatisfied. Try to please them as much as possible.
You could give them a refund, discount, a freenproduct, a coupon, a rebate, a compliment, etc. Justnbe polite and stay calm if they are angry or frustratednwith your business.

Give people a deadline to order. Tell people ifnthey order by Sept.15, 2002, they will get andiscount or free bonuses. This will create an urgencynso they don't put off buying. Another example,
"Order before 8:00 p.m. US/EST and get a secondnproduct of your choice for free!"

Offer people a money-back guarantee. The longernthe guarantee, the more effective it will be. It couldnbe a 30-day, 60-day, 1 year, or lifetime guarantee.
You could also offer them double or triple theirnmoney back or a set amount of money back, liken$25. You could also allow them to keep the productnif you can afford to do that, even if they ask for anrefund.

Offer a free on-site repair service for products younsell. This is convenient for people because they won'tnhave to send it away for repairs and they won't havento be without the product for a long period of time.
If they have to send the product to you to getnrepaired, offer them free shipping.

It is all about building the trust with your potential customers. These may seem like no-brainer tips...you would be shocked at how many marketers are NOT doing these simple steps to ensure a trusting buying experience.