Summary: Most website publishers will exclusively optimize their homepage. Certainly, this is a wise idea because the landing page is the main page of the site. However, it is critical that you should not overlook the importance of the subpages. So, this time Linda Mentzer, the author of eSalesData will tell you the importance of deep linking to your subpages.
Even those with a modest understanding of search engine marketing realize that link building is a major component to increase search engine rankings. As many realize, each and every link placed on the internet acts as a vote towards a website’s placement.
Again, most people are well aware of this. What they are not aware of is the fact that these process needs to be employed for the various subpages on the site. Such an SEO strategy is known as “deep linking” and it is vital for the business for the success of an online marketing campaign.
Building links with deep linking is just as important as links from your homepage, and any links pointing to your website will help to increase your search engine ranking. If you are serious about your SEO and link building strategy you must ensure that some of the links are derived from deep links.
Importance of Deep Linking
Google assesses each page of your website individually, and page rank is assigned to individual pages and not to the entire website. Very often, the most crucial information about your products or services will be present in the inner pages and by improving the ranking of your inner pages you can get the inner pages listed in the search results. This will drive direct traffic to the most important pages of your website and improve your overall conversion rates.
Websites that are built with Ajax or Adobe Flash often do not support deep linking. Many users have a difficult time getting from a homepage to a specific product page. By deep linking to a specific product, you can improve your website’s navigation and functionality. This practice allows visitors to go directly to the information they require.
In short, there are 5 major reasons why deep linking is important:
• Enhances user experience
• Improve site’s overall relevancy
• Increase ranking in SERPs
• Enhance your entire sites authority
• Improves your site’s overall visibility
Not only for search engines, deep linking also works for your readers and anchor text. Let’s have a look on these two areas where deep linking is must.
For your Readers:
Not all your readers are with from the very start. It’s an obvious truth for most of the blogs. So, for those who are new to your blog there has to be ways to find your old contents! There are numerous ways to do that. But regarding the contest of this article we will be talking about deep linking only. The more relevant deep links in your content the more likely that your old contents are getting exposed to your readers.
Anchor Text:
Anchor and deep links are like twins, if one exits other ought to be. Anchor text is a set of words that are used to hyperlink a particular URL in order to create a deep link. A good way to select anchor text is by choosing the keywords you are getting.
Coming to the conclusion point I would like to say that YOU CAN’T IGNORE DEEP LINKING. If not instantly, with time, you will definitely reap the benefits of deep marketing.
If you are worrying about the strategies or the techniques to be used for better deep marking, then, please do not worry about that. I am not finishing here, just wait for a week, and I will come with some killer tips and tricks of deep marking that will definitely improve your SEO. Till then, keep reading and keep blogging. Cheers!
Next week: Tips and Tricks of Deep Linking

Author's Bio: 

Linda Mentzer is a published author and senior marketing manager for an information management company that has helped sell thousands of software products on a global scale. With over 11 years of experience in electronic marketing techniques, Linda has authored articles for several leading business journals, worldwide.