Brochures are effective tools for enhancing the brand image of a corporate. A perfect brochure design is the one that is designed to suit the marketing needs of your company assisting towards building up a successful brand image of your organization. Remember that the brand image of your company matters a lot in making your marketing efforts a grand success. Availing the services of a professional brochure design company that will help you in boosting up the visibility of your brand name.

A brochure not only enhances your company image but also promotes the services or products you are offering. If your corporate brochure design is meant for the promotion of your products, then you have to integrate design elements that are convincing enough to influence your target audience to opt for your products and services.

Here are some designing techniques which will make your corporate brochure take the centre stage and convince your customers to purchase what your company wants them to purchase!

The Front Cover: The front cover of your company brochure must tempt the reader to look into the inside contents of it. The front design must have a convincing quality with a crisp one liner coherent with your brand name. You can make the front cover interesting in two ways. First, connect with your audience by adding an emotional component and second, by including a ‘bouquet of benefits’ statement. The front cover must stand out in the crowd to make the first impression.

Do Not Impose Sales: Do not design a brochure that solely shouts and hard sells your products by repeating the same old sales point. It will create a negative impact on your target audience and make your audience feel that you are imposing the sales of your products. Incorporate the best visuals in your brochure which narrates a success story of your products to the customers. Create magic by grabbing the reader’s attention. You cannot afford to lose your customer’s attention by creating a brochure which looks like a drab sales copy. Let the visuals and images convince your audience in buying your products.

Design that Grabs Attention: Your brochure is meant to attract customers for your products. The design should act as an effective promotion for your products and services. The design must shout out loud that your products are the best in the market and how customers are going to be benefited by using them. Include visuals and highlight the essential features of your products by bulleted points and bold headlines.

Explain the Benefits: Use images and visuals to elaborate on the benefits your products and services. Avoid too much of text and focus on visuals that aptly projects the benefits. Your corporate brochure design must include the ‘call to action’ factor which creates the first positive impression on the minds of the customers to make the purchase.

Get Personal with Your Audience: Though it’s a corporate brochure, it doesn’t mean that you cannot personalize the design. Design a brochure spelling out the fact that your brand care about the customers and will help them in making a wise and knowledgeable choice while picking on your array of products or services. Build a personal connection with your intended audience. It can be done by building trustworthiness in your brochure design.

Author's Bio: 

Saheli Kundu Works in a reputed brochure design company. She has authored a huge number of articles on brochure design.