There are various forms of brochures available which are used as effective marketing tools. Of these, the commonly used and the popular one is a tri-fold brochure. Here you will be informed on the ways of designing a tri-fold brochure. Effective and professional tri-fold brochure design is the key to achieving a higher sales graph for your products and services.

Front Cover with Image, Logo and a Catchy Title

The front cover is the most significant element of your brochure design. This is because it is the front cover which creates the first impression of your target audience and tempts them in choosing your brochure and giving it a reading. Do not make a muddle of the front cover with too much gaudy designs, patterns or images. Think simple. Integrate an image, logo and a catchy title that spells out your brand name successfully to your target audience. Remember that it is the logo and the image that will tempt people to consider reading the content that lies inside.

Choosing a Suitable Template

It is better to choose a proper template before you proceed with the final designing of your tri-fold brochure. The template is meant for telling you where exactly the trim line is and this will be the exact dimension of your finally designed brochure. Take help of professional brochure design services to keep all your content and illustrations within the trim line. Remember that you will have to expand the borders of your pictures as well as the colors of the background past the trim line so that there is absence of white on the borders of your finally designed brochure. The use of a template is also important since it will give an idea of where the folds exist so that you can keep away from filling up your brochure content onto the pleats.

Best Use of the Inside Flap

Add more content to the inside flap of your brochure than the front cover. Offer information here to entice the readers to know more. Highlight on the benefits the customers will derive using your services or products.

Add Contact Details at the Back

Include your contact information such as phone numbers, email address, website address and other similar details on the back of your brochure.

Right Balance of Image and Text

You must strike the right balance of image and text when designing a tri-fold brochure. In tri-fold brochures, text plays an integral role. The inside panels of the brochure should have enough space to accommodate text to describe with clarity what your product or service has to offer. At the same time, suitable images and graphics should be included which must be consistent with the textual content. Images or visuals must be factually or symbolically relevant to the text and they should be lucid and attractive.

Wise Use of the Inside Panels

The three folds of your brochure should be used in an intelligent manner to structure information related to your products or services. Ask your designers to place one caption at the top of each of the folds with a few bulleted points under each highlighting the essential aspects of your brand or business.

Considering the above techniques, you can do a bit of permutation and combination to produce that outstanding tri-fold brochure design.

Author's Bio: 

Saheli Kundu Works in a reputed brochure design company. She has authored a huge number of articles on brochure design services.