Regardless of what you may surmise from the terms, you may be asking what an info product is. In the basic sense, information products or info products are information bearing products that were made by someone. In the context of the Internet, the essence remains the same, but the actualization is more clearly defined. On the Internet, and also for this article, an info product is an electronic book or article serving some need.

Developing info products to sell online has become the main source of income for some people, who devote their time to collecting and preparing information for easy perusal by users, for a price. So how does one make money from information products?

I’ve got the info, you’ve got the money

Info products are all about having the information that people need or want, and consequently will be willing to pay for. This means that having a finger on the pulse of info trends and new developments is an asset to finding your audience. One can also turn statistics collected from across the Internet into cohesive summaries that reflect activities on the Internet, or just compile data for researchers to pick up and use. The ability to arrange the data into a readable and intelligible format is also vital to producing quality output and keep the customers coming back for more.

Electronic books, magazines, research data and results, tutorials, help guides, and even inspirational material are the main items for info products. There are several business models that people developing info products to sell online can use, but the bottom line is that the data is made available only with payment.

Getting in the loop

Info products can be sold in one of two ways. The first is to sell access to web sites containing those articles. These membership-based repositories make money regardless of how much the users actually use the resources. In this model, users pay for a registration, and are given access to the data they want. Memberships can run from periods as short as a day to as long as a year or even years. Fees vary widely depending on the material offered and bandwidth available. The other business model involves selling info products on a file-to-file basis.

In this system, information is prepared and saved as files, which users will then purchase from the provider. A user places an order for a file, pays up, and is either sent an email with the file attached or given a secure link for downloading the product. Each model has its advantages and disadvantages, so neither is “better” than the other.

Developing info products to sell online is particularly advantageous for the provider, due to the economies of scale related to electronic data. Working with digital data means you do not need warehouses or stockrooms for books and papers, just a room or a corner for storing electronic copies of files and an Internet connection. Transmission is electronic so it is quick, and you do not need to have multiple copies to sell. This means you save on storage, shipping, and time. Just remember to find some way to secure your products against illegal duplication so you can keep your profits high.

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