To highlight the difference between what a good web design and bad web design is, all comes down to the reason of its making . Web designers in their own aspect will categorise which according to them makes a good website. But for the general masses, it all comes down to the usability and the purpose the website can serve. With over 1 billion websites and more on the rise, it is irrefutable that there will be good and bad web designs. The difference can be drawn back to the strategy behind the design along-with the user experience and methodology of how the website can be used as a tool for a business or an organisation.

For web designers, the ongoing war of competing websites are important and crucial to continue building a website. The creativity involved is used as a weapon to generate business which is the one sole reason of converting a visitor into a prospect. But for a daily user, websites serve a different purpose, the purpose solely relies on how good or bad the website is. While there can be numerous distinctions between what makes a good and bad websites, some aspects cannot be avoided and we will talk about them in a while.

Usability: Everyone is a creator but that doesn’t mean that they can all be designers. For a user, it all comes down to the usability. Good websites are one that strives hard to keep the users engaged and guided easily through the web pages. Since a bad website’s focus is primarily selfish, they lack the logical structure. Having to build too clever a design which designers love might not be intercepted in the same response to the users. Too clever a design might create accessibility, discoverability and usability problem. Hence, all these can lead to the confusion of the users which will only drive users to a different website. A good example of a good website is the Google Maps, which is a web mapping service that provides excellent usability to aspect of users.

Having a target: Every road needs a direction, as drawing in conversions are for websites. Good websites will feature aspects that drive good traffics with a defined conversion path. Bad websites on the other hand are focused primarily on promoting and benefitting the company’s benefits.

Keeping pace: Having to keep up the pace is very important for users. And that means involving a huge amount of extra work, study and observation. Hence a good websites looks like they are never finished. Since they are always continuously changing and growing at the same time having the credibility of looking professional. Bad websites on the other hand hardly maintains their website through the ongoing basis. As a result, the websites end up looking like the traffic of Delhi. With all jam-packed information, images and icons in a go. Although the website might be intended to look clever, such risks can involve confusing the users having too much of everything. To avoid an entangled website, one can try using visuals instead of texts in such condition.

Having a good navigation: This can be the continuation of the previous point having similar ,related notion. Having a good navigation also means a generous amount of space around the graphic elements and alignments. Also having a good proportional use of colour is vital and is best that colours appear muted and harmonious. MMN also known as the Mystery Meat Navigation is used to describe a web page that reduces the discoverability of navigation elements. Hence it lacks the user-centred emphasizing aesthetic appearance and the relevant information over basic practicality and functionality.

There are so many untold aspects that distinguishes a good and a bad website. Having a website should not only be about generating leads. It should be more about the impact you leave on the users. A good impact is bound to make the users stay hooked to your site. And with no intention of a motive, a good website will eventually draw in users.

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To highlight the difference between what a good web design and bad web design is, all comes down to the reason of its making .