With so many different options for marketing online it is important that you choose the one that is right for your business. This short article outlines a few of the main types that you may like to consider.

There are a huge number of options available to you regarding the marketing of your business. To begin with you might like to try some of the free methods alongside the paying options to allow you to put your money into other areas of the business. Listed below are just some of the marketing options that are available to you along with a brief explanation of how these will work.

1. Article Marketing

With this method of marketing you need to write and then submit articles to various online web article directories.

This allows you to talk about what it is you do and related areas that others may find interesting. Within the article you will often find a box allowing you to write a little about yourself in which you can also include a back link to your website.

This allows you to promote your website and drive traffic to it quickly and easily as well as increasing your search engine ranking. The majority of sites are free to use although some may require payment.

2. Forum Marketing

Another great free method of marketing is using forums related to your line of business. These allow you to join in discussions, talk about what it is you do with like minded people and also promote your website. Be sure to integrate yourself into the community first to avoid alienating people. This can be a great way to generate traffic towards your website.

3. Pay Per Click Advertising

This type of marketing is a paid service in which you pay the service provider when your link is clicked. It has proved to be very popular and effective and there are a number of sites to choose from including Google and Yahoo.

4. Viral Marketing

With viral marketing you are required to have something useful or interesting that can be passed onto others via email. This could be something like an e-book or a piece of software; as long as it is something that others will want. By doing this it can help to spread links to your website as well as promoting your business with minimum effort.

5. Press Releases

This is a similar method of marketing to writing articles as you are required to create a press release to promote and inform others of your business. You can then submit them to one or more press release sites online, many of which are free to use.

This can be a great way to really explain to potential customers what it is you do as well as promoting any offers you are running and creating back links to your website.

Author's Bio: 

Chris Jenkinson’s company Jenkinson & Associates Ltd provides marketing consultants to companies looking to grow their sales and profits.