Research shows that the number of people using digital coupons grew by 58 percent to more than 61 million users between 2010 and 2014. While tickets have traditionally been thought of as marketing means that is entirely based on paper, the fact is that more and more people are eagerly making the switch to digital coupons owing to their absolute ease. Studies corroborate that fact — people, at least 32 percent of them, lean towards receiving tickets via their mobile devices, especially smartphones.

So, long story short, coupons have managed to stay fashionable through the digitalization of the world around us. Moreover, since they have adapted to the digital age, now a significant number of people look for coupons on their smartphones while visiting a store. Also, more than 50 percent of people admit preferring businesses that send out offers and digital coupons since it allows them to store them on their mobile devices straight away. It proves to be handy when they are out shopping and don’t have to go through the hassle of manually hunting through their belongings for the relevant coupons.

Plus digital coupons are so easy to use, it can be pretty addictive for shoppers. It, in turn, can mean a whole lot of business for you, provided you know just how to leverage digital coupons. To help you to do just that, here are some best practices you must keep in mind.

  1. Straightforward offers: Instead of providing too many discounts in an attempt to cover a large number of products in just one suggestion, restrict it to a couple of products only. It will ensure that your customers aren’t confused and the coupons can be settled without a fuss.
  2. Avoid unsustainable discounts: While it is an admittedly lucrative way to acquire more customers quickly, the fact remains that offering far too much discount is an unsustainable strategy for the business. You should set a reasonable margin range that will allow you to achieve profits even after the cuts and then stick to it.
  3. Develop focused campaigns: One of the best ways to improve customer engagement is targeting; so, it is highly advisable that you start with one goal initially, then select a target audience accordingly. It will allow you to properly customize the coupons to empower them to serve their purpose to the best of their ability. Complement them with distinct tactics to deliver an instant boost for your business.

Despite what others may lead you to believe, digital coupons aren’t a very complicated endeavor. Also, with the aforementioned best practices as well as other persuasion tactics, digital tickets can help businesses achieve desired goals and results rather quickly. However, if you want to enhance your offerings further and attain unprecedented levels of growth, we also recommend integrating your digital coupons with location-based offers app. They are not only nifty but highly potent when it comes to leveraging the full potential of digital cards.

Author's Bio: 

Kaushal Shah manages digital marketing communications for the enterprise technology services provided by Rishabh Software. This post emphasizes on the digital coupons best practices for merchants.