Digital marketing means marketing your products and services using the internet and digital media as the medium which includes all the modern marketing strategies. Academy of IT & Executive education provides the best digital marketing training in Trivandrum.
Why does your business need digital marketing?
If you are hesitating to invest in digital marketing, here are a few points to convince you of the significance of having an online marketing plan for your business.

Competition is using it: Did you know that 77.6% of small business owners use social media in their marketing strategy? From solo entrepreneurs and freelancers to companies, everyone is using digital marketing to establish a brand presence today. This is probably because digital marketing basics are fairly easy to grasp. If you don’t adapt to the changing times, you stand to lose potential customers.

Cast a wider net: Digital marketing allows you to catch the attention of your prospective customers through a variety of ways. For example, Search Engine Optimization (SEO), which we are going to discuss later in this guide, helps you attract customers in an organic (unpaid) way.
On the other hand, Pay Per Click (PPC) marketing uses paid ads to draw the audience in. By using different approaches you can reach a wider audience which can have a major impact on your brand recognition.

Track your performance easily: Thanks to the easily available analytics tools online, you can track how your marketing campaigns are performing in real time.
And it’s so unlike the traditional forms of marketing, where you had to wait for weeks to determine what’s working and what’s not!
With digital marketing, you can observe which aspects of your marketing strategy need tweaking, and make changes accordingly. This gives you enormous control over your marketing campaigns and your budget.

Target your audience effectively: Can you imagine targeting an audience based on gender, language, and location through traditional means of marketing?
That’s one of the things we love about digital marketing; you can choose who visits your website and who sees your ads. The targeting tools and parameters available today are incredible in helping you target the audience you want. They are easy to use even if you only have a little knowledge of digital marketing basics.
And these are just some of the several advantages of digital marketing for your business. Once you know how to handle your marketing campaigns successfully, you can
a) get much ahead of your competition
b) increase your sales.

An effective selling strategy will incorporate a spread of elements like:

Website design
Search engine optimization
Social media advertising
Social media management
Pay-Per-Click advertising
Email marketing
Content marketing

Engaging with each or any component in the right way will grow your brand’s presence online in a powerful way.

Search Engine Optimization (SEO)

You have made sure that your website is optimized for mobile phone users as well. You paid special attention to the responsiveness of the design if you do say so yourself. According to Hubspot, 81% of shoppers conduct online analysis before creating massive purchases.

When your potential customer is looking for a product or service online, she is most likely to Google it first. In order to be found among millions of search engine results, your website must be optimized for the search engines (Google, Yahoo, Bing, etc.). Let’s see what optimizing your website means.
Search engine optimization is the process of improving the visibility of a website on organic (unpaid) search engine result pages (SERPs). SEO makes sure that your website appears within the top results whenever someone enters your targeted keyword(s) in the search bar.
This image perfectly illustrates the major elements of a successful SEO strategy.

How does SEO work?

Find the right keywords: Research your industry and find the keywords that identify your business. The keywords you target determine how Google (and other search engines) rank your website and how much traffic you bring in.

Use those keywords in your website’s URL: One of the best ways to optimize your website is to incorporate keywords in your site URL. Search engines go through each line of text in your website to understand what it’s about. From your website URL to the content on your web pages, everything is analyzed and indexed by the search engines.

Use keywords in Title tags, Meta descriptions, and Heading tags: Title tags are the name of a web page. When you open an internet browser, the text you see right on top of the dialog box is the Title tag. These are the links that show up in search engines. It’s the hyperlink that people click on.

In order to increase the relevancy of your website (SEO-wise), incorporate your main keywords in the Title tags. If you want a perfect preview so the title doesn’t get cut off in the search results, keep these tags less than 65-70 characters. Also, avoid using stop words like a, the, and, if, then, an, to, etc. in the Title tags. Meta descriptions are the 2-3 line descriptions under the titles you see when you Google something. It is a short description of a business/brand which makes it easier for potential customers to swiftly skim through all the search results. You are allowed a maximum of 155 characters to describe your web page, and it is recommended to use at least one keyword for that particular page.

Include keywords in your website content and blog posts: As we said earlier, search engines use keywords to identify the relevance of a web page. Use your important keywords and their combinations in every piece of content you publish on your website.
But beware of keyword stuffing because a) it looks spammy, and b) Google will find you and penalize your website.

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