Discover Your Own Expertise

I always knew in my heart that I had an awesome gift - just as you do. Just as we all do.

For years I secretly hoped that someone would recognize it and discover me. Maybe they would offer me a chance to speak on a big stage or, better yet, a TV show; something that would allow me to get my gifts out into the world and be known in a bigger way.

Finally, as my 40th birthday approached, I realized that no one was coming to my door. Sure, I got recognized when I worked hard, but if I wanted a big platform so that I could make the difference I was put here to make, I would have to assume the throne and crown myself.

Now, assuming the throne is not about ego. It's about shining your light and sharing your gifts; it's about declaring yourself the expert in your field, and moving forward, doing what you were meant to do, without waiting for anyone's permission or needing approval.

For me the big day came when I flashed on what I now call my "expert title," which is The Queen of Sales Conversion. This is a perfect umbrella title that describes my ability to inspire people to say "yes" (which is converting a sale); and also to teach other heart-centered entrepreneurs how to convert sales through Irresistible Offers™ in any format, whether on stage, via teleseminar, one-on-one, or even during interviews.

By the way, I don't recommend that everybody crown themselves the Queen or King of X. It happened to work for me, but may not be right for you. Other terms people use are: The XYZ "Expert," "Mentor," or "Specialist."
So if you're ready to stop waiting and, instead, start discovering your own expert title, here's a great way to begin:

1. What are you THE queen or king or expert of?
What have you been doing for five years? 10 years? 20 years? What are your credentials? If someone were to discover you, what would it be for? What do people come to you for... whether they're paying you or not?

2. What transformation do you facilitate in people's lives?
Again, whether you're paid for it or not, how do you impact other people? What transformation do you facilitate? Your expert title should include that transformation so that people at a glance will understand what you do. For example, one of my clients calls herself the Accelerated Results Specialist, because she accelerates people's results beyond what they thought possible. Another is the Recurring Revenue Expert, because she helps people who want to create steady, repeated revenue.

3. How would you describe the throne that you sit on, the space that you occupy?
There may be dozens or even hundreds of people doing what you do, so pick a specific and narrow piece of the field to claim. For instance, mine is about making Irresistible Offers and inspiring on-the-spot action, which comprise my Invisible Close™ brand. My narrow focus allows me to share the stage - and the spotlight - with other experts in the "sales" arena, who focus on other areas such as overcoming objections, NLP or lead generation.

So don't wait any more. Go ahead and assume the throne. Take your seat at the head of the table.