Direct Mail Postcards: A Million Dollar Idea.
Written by Matt Bacak
Direct response marketing techniques have been around for decades and for good reason. They work, plain and simple. How can you use direct mail postcards to earn money? Keep reading to find out.
Million Dollar Idea: “Direct mail postcards”.
This is not a new concept, but is still extremely effective. You can use this direct response marketing strategy to increase your network of contacts and joint venture partners.
When would you use the direct mail postcard? You can use this strategy when you attend seminars at which you wish to network. Your goal should be to make 5 to 10 contacts. It forces you to come out of your shell and meet people. You break bread and network.
However, most people don’t know how to talk to other people. They don’t know what to ask them and/or how to follow up. Read on to find out how to meet people, what to say to them, and how to follow up that will optimize your networking experience.
What questions should you ask other people when you attend seminars? There are three questions you need to ask these people.
1.) Who are you? Make sure that you ask for their business card at this point.
2.) Why are you here?
3.) Who is the ideal prospect for you?
Jot the answers to these questions on the back of their business card.
Bring 5 to 10 pre-stamped postcards. Before you leave the seminar, mail these postcards to people that you have just met at the seminar. This forces you to meet people. It forces you to follow up. Plus, people will be impressed that you followed up with them. You can create lucrative contacts and joint ventures using this direct mail postcard method.
Tip: Take your digital camera to seminars. You never know who you are going to meet. You can take pictures with people you meet, you know, and celebrities. You can also print those pictures out at a local drug store right away. Then you can give these pictures to people that you have just met, are trying to set up a joint venture with, or are simply an old friend. They will be impressed that you took the extra step to provide them with a picture. Plus, your picture will help them remember and recognize you.
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