Direct Marketing: Still the No. 1 Way to Reach Your Customers

In this article I will be sharing with you tips on how to create a direct mail advertising campaign that gets results?
All the tips that I share on creating a direct mail advertising campaign are tested to bring you excellent results in as little as 30 days. Know that especial today in today's economy people want to see something coming towards them rather than they having to go looking for it them selves. ( Not knowing what to look for)That's what direct marketing is all about. Putting your products and ideas in front of customers.
First you will want to find you a PROSPECT LIST which will also be a targeted list of prospects.
To find your targeted prospect mailing lists in your niche you can go to Google.com,and type in: for your industry + "mailing List" For example" tires + "mailing list".
Once you have found a company for your direct mail advertising, may sure you get a list which also includes some personal information about your prospect that will help you in your campaign. Depending on the market you are in, information such as: What type of products does the prospect shop for,the prospect yearly salary, is he a credit card user etc, the list company will have these choices so that you can put together a list that is right for your niche market.
Post card marketing has worked for me the best, most customers read Post Cards first before they take time to open up their letters. If your customer picks up your direct mail piece,they are going to read it to find out what it is about. Make sure the Post Card is enticing enough to keep them reading.Letters have to be opened and may just get tossed right away.
Always give instructions with your advertising pieces, for example, have the customer to call to find out more about your product. Include your website,with instructions on how to receive your product. The purpose of your direct mail campaign is to get the prospect to take action.Set up your marketing material so that it is conveience for your customer to order from you right then and there. Fill it out and send it right back to you.
For Example a call to action may be:
“Call now and ask for me personally so we can discuss your individual needs and goals.”
“Be sure to visit www.xyz.com to view this Free Video: “How to Get Your Free Gift For Responding."
When designing your ads don't forget to tell them a little something about yourself ,your background, how you got started. Include information that will give them a feel of who you. Remember if they trust you they will buy from you again and again. Try to be unique in your campaign. Offer something that no one else may be offering such as a free gift or something extra. Always try to offer something better than your competitor..”
Now you can decide on how much money you would like to make over the next 30 days, trust me, RIGHT NOW is the time to start. Mail more post cards and you will generate more sales!

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