Packaging printing is a highly specialized type of graphic design and printing service. And like any graphic design, there is an art to designing packaging that will attract and hold customer attention. But it could also be called a science since there have been numerous studies showing that if you don’t follow certain guidelines, a package won’t get noticed and purchased by consumers. If you are thinking of doing a DIY packaging design project, there are a few things you should keep in mind before you look for a Florida packaging printing service to mass-produce your design.
*Brand Representation: Remember, when you design product packaging, you are selling a brand. Whether you are creating one out of the ether for a particular project, or are using a brand that already exists, make sure your packaging is geared to showcase the brand design. In addition, nothing about the packaging should work against or clash with either the brand design or the company philosophy that the brand represents.
*Don’t Be A Dare-Devil: Let the highly skilled and experienced graphic packaging designers take risks on an innovative new concept that could potentially back-fire. Most successful packaging designs stick with tried and true principles based on extensive market testing and research.
*Know The Regulations: You may or may not be aware of this, but the food packaging industry maintains quite a few regulations that dictate how food packaging can be designed and presented. That means that if your product is edible, you may need to do a little research. Likewise, major stores have requirements that must be met for packaging products that need to be shelved. Any experienced Florida packaging printer can help you determine if your project has regulatory issues, and if so, how best to address them.
*Respect the Cube: Remember, a box has six sides- top, bottom, front, back, left and right. If you want your packaging design to be successful, you’ll need to address all visible exterior sides—whatever that number is for your particular product packaging.
Ready For Print
Once you’re satisfied that your packaging design is print worthy and ready, you’ll need to think about your substrates. “Substrates” is the term that commercial printers use to refer to packaging materials, whether they are aluminum, glass, bag, cartons, bottles, molded fibers, paper, gray board, cardboard, plastic, PVC, metal or any other specialty packaging material. The most important thing to remember is that different printers specialize in the various substrates. If you have a particular substrate in mind for your packaging, you will need to do a little legwork to find a Florida packaging print service that can handle your particular project. Many packaging print companies can handle a variety of substrates, so if you’re not sure which material you want for your project, you can get some valuable advice and input from your commercial printer. Whatever you decide, remember the most important rule of graphic design is to proof, and then proof again before you print.