Undoubtedly, yes! Customer experiences shape customer choices. And today, successful brands are all about the customers. They try to understand what their customers experience from the moment they consider purchasing your brand. Finding ways to make the customer journey more pleasant and rewarding for the customers will increase their satisfaction.

These days, digital advancements have opened up a whole world of information and a multitude of choices. Naturally, customer expectations are high and they want swift, efficient service. Businesses are pushing the limits to provide good customer service. Such a customer-centric strategy will act as a brand differentiator and will help businesses reap benefits.

Reduce customer churn:
An effective customer service strategy will help reduce customer churn. But why do customers abandon brands? Studies show that 52% stop buying after a bad customer service interaction. And that 91% of unhappy customers will not willingly do business with you again. Whereas studies also show that 42% of consumers purchase more after a good customer experience and returning customers spend 67% than a new customer. So it makes sense to retain existing customers through a customer-centric approach.

Reduce customer service costs:
You can lower your customer service costs and increase revenue by streamlining customer experience. It takes 12 positive experiences to make up for a single negative experience. And it is 5 times more costly to attract a new customer than it is to retain an existing customer. All efforts must be channeled towards keeping your existing customers happy.

Bridge the gap in customer experiences by finding out where your brand lacks:

Identifying gaps in the customer journey will be a great way to tailor a satisfying customer experience.
A shorter customer journey is more likely to result in greater customer satisfaction. Fewer touch points will vastly improve the customer experience.

Customer feedbacks can help you peg your performance and understand how you influence the customer. For example, call centre outsourcing companies get customer service agents to ask callers feedback. It will help you understand what you are doing right and what you must improve. It also contributes to the customer journey since it goes to show that the company does care about what the customer thinks of them.

75% of customers feel it takes too long to reach a live agent. An efficient IVR or increasing the agent headcount will improve inbound call centre services.

Provide excellent customer service through multiple channels. Customers are now present on various platforms such as phone, SMS, messaging service, social media, website, etc. Being accessible through these channels and unifying the customer experience across channels will enhance the results. A consistent customer experience will work in your favour.

Technology such as Robotic Process Automation and AI will augment the customer support agent’s capabilities and will allow them to deliver good customer service. It will make the customer experience more personalized and efficient.

Customers have a whole lot of brands to choose from. They will base their purchase decision based on their customer experiences with the brand. So it is important for businesses to work on customer experiences, approach it the right way and put customers in focus. Phykon is always for you regarding good customer service and inbound call centre services.

For more information: visit www.phykon.com

Author's Bio: 

Phykon offers outbound and inbound call centre services as well as outsourcing services in Sydney. We have been successfully providing excellent customer service to numerous Australian businesses.

Get a good customer service extension for your business that is powered by AI with Phykon's experienced team of inbound call centre service experts.