Article

Do You Have Enough Seminar Content

Written by Jenny Hamby

Topic: Marketing StrategyPublished March 15, 2008
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When you're planning your first event, you might nstruggle to figure out how much information you nneed to share to make attending your seminar
"worth it" for attendees.

Here are some suggestions:nn* If YOU don't think you're offering enough content,nyou're probably right. Trust your instincts andnadd more information.nn* Survey prospective attendees to see what exactly nthey want/need to learn. Choose the topics that nare most popular and appropriate for your seminar nand expected audience. Then provide as much informationnas attendees need to reasonably be able to achieventhe results you promise.nn* Create a detailed outline of lessons that you'll nteach. Run the outline by potential attendees for ntheir input about whether you're covering enough.nn* When developing your presentation, incorporatenas much content as possible into your outline. Thennidentify which chunks of information must be includednno matter what. Also identify which elements could nbe cut from your presentation if your audience seems nto understand what you're teaching -- or, alternatively, nwhich examples, exercises and lessons you can add if nneeded and if you have time.nn* Do a beta test of your event. Invite a small nnumber of people to participate in the first run nof the seminar. In exchange for their honest and ncomprehensive feedback on your event, you can offernthemsteeply discounted or free tuition.

By following these simple steps, you will feel goodnabout the value you are offering to your attendees.
With the content they are getting, they will definitelynget their money's worth out of your event. In thisnsituation, everyone wins.

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About the Author

Jenny Hamby is a Certified Guerrilla Marketer and direct-response copywriter who helps speakers, coaches and consultants fill seminar seats and make more money from their own seminars and workshops. Her on- and offline direct marketing campaigns have netted response rates as high as 84 percent -- on budgets as small as $125. For more free seminar marketing secrets, visit www.SeminarPromotionTips.com