To every new potential, your business is like a lake on a nice summer day…the idea seems like a good one, but plunging in could be a shock to the system..

That is why it is important to have a way for you potential clients to dip their toe in the water of your business. From the toe-dip experience then a prospect is often ready to take the next step and engage further with you…

You must understand that a prospect doesn’t usually get very interested, let alone excited, about using your services until they have a deep sense of who you are and what you can do for them.

Giving them a way to experience your business and an exceptional toe-dip allows for this to happen.

So what are some toe-dipper possibilities?

* e-course
* audio recording
* tele-class
* in-person presentation
* assessment
* quiz
* video
* exercise
* sample
* product
* executive briefing
* initial chat with you and more..

There are all ways for folks to gent an experience with you and to say, “Hey, This water isn’t too bad. It actually feels good. I can wade in a bit deeper..”

Your toe-dipper provides that missing piece between their initial interest and desire and then full engagement with you (sort of like dating before marriage, right?). Their flow into the deeper water of your business is directly tied to one, very important element: an energetical connection!

Take a look again at that list of toe-dippers and you’ll notice that the majority of them are interactive, rather than inactive. They are deep; they are dynamic; not one dimensional. When a prospect has an authentic-energetic experience of you, they are naturally drawn towards you and are more willing to take the next step.

Once you develop your first toe-dipper, you can then create a multi-toe-dipper process that includes more than one idea from the list above (or other toe-dipping inspired ideas you receive.) Whether you have one way to toe-dip or many you want this first experience with you to lead to an invitation for them to connect with you directly.

And then you simply followup with those who feel called and express interest in taking the next step to connect directly with you!

Author's Bio: 

Heather Dominick, is an EnergyRICH ® Entrepreneur Success Coach, with over 11 years of teaching and coaching experience. Heather's primary focus is in coaching entrepreneurs to powerfully partner inner and outer business principles for more profit. She calls this managing your energy for magnificent marketing. Her strengths include tuning right in to what's holding you back and sharing specially developed processes that move you into joyful action.

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