Getting traffic on the website is the basic objective of every businessman. But, very few are able to succeed in that endeavour. Reason? Because they do not know how to utilise the ads on your blogs to get a huge sum of money on your website. Don’t you want to become one of those websites that publish evergreen content which gives you an opportunity to get a regular sum of money? No sane person would like to miss out on that opportunity. You would definitely want those little ads that you see on the sidebar of your website to make you earn truckloads of money. But, many of them are not able to succeed. Reason? They waste their invaluable time with a misdirected strategy that never helps in monetising their website.

Do you want to be amongst those bloggers who have failed to monetise their blog websites? We know your answer. And we want you to succeed. But, in order to do that it is important to learn about the mistakes that make you lose out on the opportunity to monetise your website. Many times the problem can be resolved by following proper ad trafficking procedures. But, alas this significant thing is ignored by most bloggers. This is due to the fact that they want to generate revenue as soon as possible which results in getting zero results.

Ad Trafficking

In the forthcoming sections of this write-up, we have provided some reasons that lead to failure of your blog ads to monetize your website. We promise after reading this content piece you will get deep-seated knowledge of the different things that you should not do when your ultimate objective to monetize your website with the help of blog ads.

So, without wasting our time let us look at the reasons.

The amount you get from blog ads is minuscule

Everyone wants to make money by using blogging as a technique. But, the question is do you know how much patience it requires for you to generate money out of this activity? If you are a small blogger who has recently started a blog website it will require a lot of time for you to generate the amount of revenue that you are seeking.

Everyone knows that the shortest route to monetising your blog site is through Google AdSense. There are various factors that determine the amount of money you can earn from it like, the title of your blog, the specific ad displayed, the amount of traffic you already get, and the percentage of the audience that clicks on the ad. It has been estimated that the average “Click Through Rate” (CTR) is approximately 0.1%. So, if you get 1,000 unique visitors on your blog daily, the maximum you get is better than only $0.5 on a daily basis of income. The bottom line is you need lots of traffic to generate revenue from your blogs and if you have traffic there are multiple ways to earn through advertising.

Blogs ads can become conversion killer

Certain smart bloggers aim to write what their target audience likes. This makes the readers to subscribe to their email list, share the post that they have already read, or read another relevant post. This can be done with a proper call to action button or link. The problem is, most of the blog ads are call-to-action. There is also Google’s ad competing with yours. This means if a visitor clicks on Google’s ad they are not clicking yours.

Ad Trafficking

Blog ads tend to undermine the whole purpose of writing a blog post

The ultimate objective of a blog is to build your reader base. The best way to do that is by providing valuable content to the readers. The whole purpose of the blog ad is to divert the attention of the readers and redirect them to an altogether different website. This way your readers are not able to derive value from your blogs.

On one hand, you want to retain the attention of the reader for the longest span of time. On the other hand, you want to monetize your website. The best way to achieve these two objectives is by aligning the ads with those of your website.

Blog ads look like a cheap way of selling online stuff

Whenever visitors come to your blog site and see the number of ads, they get the first impression that you are trying to sell them something. Would you like to read a content piece if someone was trying to sell something to you in lieu of providing informative content? It is not possible to trust the person at the get-go.

Blog ads seem to be like sales propaganda happening on your blog site. This makes your readers lose trust in your write-ups.

Believe it or not, blog ads are like constant sales pitch happening on your blog site. When a visitor sees the ads on your blog, they obviously do not trust you. And when you lose their trust, it does not take time to lose the influence.

Blogs ads make you act as a part-time advertising manager instead of working on writing quality blogs

Although blog ads seem to be a perfect opportunity to make money from your website it is a double-edged sword. Reason? It might seem very easy to wait for the readers to click on your ads and then earn money. But, it is not that straightforward. You need to work very hard to achieve success.

In order to monetise your website, it is important for you to test, monitor, and manage the ads. This way you end up doing the work of a part-time advertising manager instead of focusing on your basic traits of writing quality blogs. Blog ads divert your attention from creating high-quality content pieces that are the basic need to provide value to your readers.

In order to succeed in your endeavour of monetising your website using blog ads, it is important to avail the services of outsourced ad ops partner. This will give you the perfect opportunity to take maximum advantage of the situation and earn huge profits from your blog site.

Also, do not opt for blog ads that have nothing to do with your products and services. You should not even have blog ads for companies that do not relate to your niche. Instead, offer something that is in line with your niche. Partner with someone who can provide the services that you write about. This way you will be able to align your blog ads with the quality content pieces that you write on your blog site. Who knows it will open the doors to the high standard of lifestyle that you’ve been dreaming of!

Author's Bio: 

I am Sales Manager in Top Media. I have also held the place of Sales Team Leader of the Ad operations company, ANZ Ad Networks. With a notable experience in the advertising field, I behold a niche in Business as well as General Management. I am also making a notable contribution to the Australian Startup Community.