***Do You Have A Profitable Business Plan You Can Follow?
Written by Heather Dominick, the Official Guide to Entrepreneurs
What would you do if you knew you and your business would succeed no matter what? Would you stop feeling scattered and overwhelmed? Most likely. Most entrepreneurs work themselves into a whirlwind of scattered energy, distraction and overwhelm instead of being connected to what NEEDS your business attention right now.
Now so often this tailspin of overwhelm is activated by technology. For example, I’ve seen it over and over again … entrepreneurs with no or very few clients jump the gun by trying to get their social networking/media in order. Now you can definitely use social media as a marketing tool to move your business forward, but if you are just starting your business you social media isn’t the what’s going to build your business.
What if I told you to get clients …
You Don’t need a blogr
You Don’t need a websiter
You Don’t need any type of Social Media.
Don’t get me wrong there is a certain phase in building your business when internet marketing and social media can become more of a priority, but definitely not in the beginning. These are all powerful tools but you want to ask yourself a very important question: “Will a [blog, website, facebook] bring me 3 new clients in the next 30 days?” If you are fully honest with yourself and your answer is “no” then you need to give yourself permission to put the creating of these technology tools on hold and literally be connected to ONLY what will most immediately serve your business.
This is what I call serving your business’ dire need. You give your full focus and attention to giving your business what it needs most to continue to grow and thrive.
Consider this: If your business’ dire need is “attract more clients” you want to first check in and ask – how many new clients am I ready to serve? How will this support my continuous business growth?
Then if you know how to use a phone, you’re in pretty good shape. Pick it up and call people who already know you, like you and trust you. Talk to them; share what you are up to in your business. Ask for referrals.
E-mail would be next.
But don’t do this randomly. Prepare a 30-day plan that has you directly connecting to people and asking for business. Break down this plan into 4 weekly lists: Who are you going to call week 1? Week 2? Week 3? Week 4? When are you going to follow up with the folks you aren’t able to get a hold of? When will you schedule time to have a thorough conversation with each person? When will you prepare the outline of what you are going to share in your chat? And more …
Start with those that you know and then continue to expand your network – into the next 30 days and every 30 days afterward. Why? Because being in business is always a process. This idea is not to be taken lightly or thrown away, “Yeah, yeah, it’s a process, I know this, sure, sure.” Move the statement: “Business is a process in progress” to the front of your mind. Call on the power of the Universe to support you in remembering this. Step into this energy and embrace it. Continuously. Every 30 days.
Your Call To Action
1) De-bunk the myth that you will “Arrive” in your business and hat there is a magic answer or day when you’ll “have it all together”.
2) Get clear: What is your business dire need goal?
3) Check in: What are all of the actions that you are going to need to take to serve bringing your goal to fruition?
4) Assign a date to each action in the next 30 days.
5) Call on the power of the Universe to support you being willing to stay in motion, in progress.
6) Serve your business dire need!
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