Search engine optimization, otherwise called SEO, is an on-going process that involves changes to the website in order to improve its rankings in search engine results. Search engine optimization aims at improving the quantity and quality of site visitors to a particular website or even a single web page. SEO targets free and paid traffic more than direct traffic or link building. SEO includes the use of popular keywords to attract higher ranking in search results and also includes making a well-designed website that is easy to navigate. The process is time consuming and requires patience.


Most websites nowadays have search engines on them. They are mainly used by people to find what they want easily and quickly. However, even if you have a good website, without search engine optimization, you won't get much traffic into your site, There is many company that provide search engine optimization service, One of the most popular website is This is because most people search for things that are in the top of the list first, not where they will be found. People use the search engines to find what they want.


So in order to help the user find what they are looking for, search engine optimization should be used. It should give them better browsing experience so that they spend less time on a particular website. It should be able to make them stay longer on a page and come back later. In this way, users won't click off and come back to the website next time because they were too tired to browse all the way to the bottom. Users always want a pleasant online shopping and browsing experience.


Search engine optimization can only work if you have good content on your website. It is very important for a page to be rich in keywords and keyword phrases. The more the search engines detect those keywords and phrases on your site, the better. Higher ranking factors indicate that your website is useful to the end user and therefore a good thing to do for SEO.


But the best part about SEO is that it can be used for free. There are no fees involved. You don't need to pay thousands of dollars just so you can get good traffic on your site. All you need to do is use the right strategies in order to get traffic. The more traffic you get, the better for your websites because this means more potential customers or clients.


For example, pay per click is one of the most popular ways of search engine optimization. In this process, you need to pay a certain amount of money every time people click on an ad. However, this does not guarantee that you will rank higher in the search results. It only increases the chances of your ad being clicked by the potential customers.


Another way of Search Engine Optimization is through off-page optimization. This basically means optimizing your web pages and content in order to make sure that people will be able to find what they want. This can also include creating keywords that can be used as anchor text links so that when someone searches on a particular topic, your web pages and content will appear on the search engine results page. However, in order for this to work, you need to put lots of effort in developing quality back links.


Of course, all of these methods of Search Engine Optimization are useful. However, it is better to avoid the usage of off-page and organic SEO techniques in order to rank higher in the search engines and receive more traffic. After all, you want to rank higher for organic searches which can only be done through quality links. It is also better to spend time improving your own site rather than concentrating all your energy in driving traffic to other people's sites.

Author's Bio: 

I am Rehan Hasan! SEO Specialist, Digital Marketer, Contributor, Entrepreneur and an engineer by profession. I've had a passion for Tech and always been deeply interested in Computers, Actually it is my hobby, my work and my life. Also I've been proved myself as a Competitive and Promising SEO Freelancer in a short span of time.I am an author and regular contributor of a lots of high authority sites.

Thank you:)