Don’t Underestimate the Value of the Holiday Card

To some it seems like a bit of a gimmick, but sending out a Christmas card from your business to your customers and suppliers can have a lot of benefits. In general, people spend a lot more time complaining than they do praising, so thanking your customers for their business will be much appreciated by them. This in turn can mean that they continue to do business with you rather than turning towards one of your competitors. For those who have forgotten about your business, perhaps because they’ve only used your service once or twice or a long time ago, this is also a chance to remind them who you are, what you do, and why you’re good for them.

Nevertheless with the price of postage shooting up and the amount of income for many businesses going down, this can be a marketing expense which goes beyond the allocated budget. Electronic business holiday cards are a way for you to keep this vital contact with your customers while keeping costs to a minimum. Most businesses employ the services of email marketing – and if you don’t, why don’t you? – for the same reasons and so business Christmas e-cards can easily become part of this, using your existing electronic mailing list.

Most electronic business holiday cards allow you to incorporate your company logo, colours and any other branding that you wish, and some even let you add music too! Adding in links to your website and social media pages are another great way of generating more business, as customers may click through to see what else you have to offer.

While business Christmas e-cards are a great form of marketing, don’t make the mistake of trying to over-sell. Remember that the card is primarily there to thank your customers and wish them a Merry Christmas, but you may want to include a strap line informing them of when your January sale starts.