Personalization is strengthening its penetration in the industry, but until a few years ago, product customization was limited to a small group of goods and brands. In that era, product customization was available for product goods, marketing items, or display products. Over time, a lot has changed, and many online retailers have started investing in customized products. From apparel to handbags and footwear, retailers are discovering the value and benefits of product customization for almost everything.

What is Product Customization?

In today's world, where everyone wants to shop online for everything, and online retailers are enabling their customers to shop for customers' choices from the comfort of their home. The increase in the number of online eStores is allowing the customers to choose from a wide range of purchase options.

To provide service to the customers, it is essential to understand their requirements, and this is where the product customization option comes, where you let your customers design your product.

Companies that offer product customization can create, change, and market what they are offering to the customers as per their desires. After the Big Data revolution, manufacturers, retailers, and online stores are finding simple ways to serve their customers with personalized products and services. Product customization adds many benefits, which ultimately leads to higher conversions.

Let's see some of the core points of product customization that can help you grow your business:

1. Stand ahead in the competition:
This is the era of advertisements, which means that there is a higher weight of products and services in the market. Online shoppers know that they have much easier options available to compare the cost of products. Offering personalization gives your business enterprise a chance to stand tall in the competition by providing perfect products and services. Product customization is the best way to differentiate your goods and services from your competitors.

2. Enhanced loyalty and customer's engagement:
Offering customized products is a significant step to achieve high levels of customer loyalty and trust. Unique products are high in demand and easily viewable. Product customization meets this requirement. They align products with the user's main character values and traits and feature a personal touch. At the same time, customization gives a strong sense of ownership.

3. Abundance and personalization:
Developments in modern e-commerce enable buyers to purchase their products without much effort. Decoding type of consumer-choice and bundling product personalization that addresses personality and the need to make products available in stock. Some brands have taken item customization one step further, and even given buyers the freedom to create the latest and advanced unique designs, fully customized products that will be made to purchase. Users can usually choose several features that can be incorporated into the core designs of the product.

4. Enhance customer's retention:
The increase in conversion rates is excellent, but in the long run, your business requires something else. Enhancing conversions, customer retention, and advocacy is the key to be a significant player in the online business. As per a research conducted by a well-known organization, it shows that after-sales loyalty programs are an essential feature in individual offers after stopping the sale. Customer retention is based on lasting customer-brand familiarity and building relationships. Customization is one way to nurture these two important cornerstones of customer loyalty.

5. Product customization is a breeze with technology:
The technological revolution is undoubtedly one of the crucial reasons behind the increasing demand for mass customization. By integrating plug-and-play product customization software for your current website or content management system, you provide the facility to collect essential data about your customers. Online activities, product preferences, and demographics are just a few striking examples.

6. User-friendliness and transparency:
Two critical aspects of product optimization are user-friendliness and transparency. Are you also offering product customization on your web-store? The first thing you need to consider is the platform you are going to avail them to make products simple and easy to use. This will come with the design templates and the options for editing/adding core elements like cliparts, text, colors, etc. If the designing process is ugly, difficult, or complex, customers will leave your website immediately, and you will lose so many potential customers at your shop. An efficient return process is also an important fact for any web-store offering personalization of the product. A survey shows that people don't like shopping if they feel to get stuck in between those products which they do not like.

7. Personalized Touch for Marketing:
A customized shopping experience, especially a forecast, offers online retailers and brands the opportunity to differentiate themselves from others. It may be the world's most valuable asset with a growing multitude of products, services, and options.

Customization and personalization are new trends to get success in providing a better customer experience. So do not consider it and hesitate to include it in your business. Take online estore on the new high by adding such advanced solutions.

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Author's Bio: 

Vivek Ghai has over 18 years of experience in software services industry. He is the founder of a software company specializing in web and mobile application development. He has hands-on experience in operations, digital marketing and business development in the technology industry. He advises start-ups and also is a technical co-founder for few of them.