There’s no stopping for digital giant players like Google and Facebook on their quest to spend money, time, and energy into continuously updating their algorithms.

In relation to this, SEO trends and marketing tactics are also perpetually changing. As for e-commerce businesses who have already implemented Las Vegas SEO marketing methods have to find ways to adapt to these changes if they want to stay relevant and dominate their respective industries. Just the act of committing one SEO sin could drag your business down all the way to the very bottom.

This is why it is even more important for e-commerce stores like yours to be in the know on the latest SEO trends and happenings in the e-commerce world. And so, here are e-commerce SEO trends that you can add on to your arsenal for next year’s battle.

Voice Search

Voice technology is something that many people are lagging behind at, but while they are taking their time, other business owners are hopping on this opportunity to stand out in the playing field.

If you’re one of the handful people who has already implemented voice search on your business, then you probably know better the benefits you are getting from it.

Voice assistants like Cortana, Alexa and Siri are rapidly becoming part of our lives as people can now use them to interact with other people and connect with the internet in the comfort of their homes and cars.

So, in case you are ready to join the voice technology community, you can start now by optimizing your questions. When using voice search, most searches are in question form rather than phrases so leverage on this fact.

Brand-building and Conversions

Which do you think should be prioritized first, conversions or rankings? I’d say it’s the former and I believe many e-commerce website owners agree with me on this as well.

A high ranking is great and all seeing as they drive traffic to your site; however, conversions are basically what puts money on your pocket. This is why link-building stays firm on being one of the most important aspects of e-commerce SEO.

Perhaps the only difference this time is that you will have to focus on developing brand-building relationships with bloggers and website owners in your niche. Aside from the obvious purpose of link building which is for SEO, it is also great for generating general traffic, which in turn, boosts the overall traffic of your site.

User Experience

Google has reiterated again and again the importance of user experience. After all, ranking algorithm takes great preference on websites that are relevant, easy to navigate and speedy to those that are not.

It has to be all those things because even a fast-loading website is still on the losing end if its layout or user interface confuses the hell out of visitors. This leads us to another important aspect which is the readability of your site.

In this case, you have to consider your content—it has to be easy to understand and not stuffed with keywords.
Remember that a good user experience shows on how long a user spends on your website, which means, the longer the better.

Focus on providing the best experience for users and you’ll never fail on this.

Author's Bio: 

Faith is the a writer for the Las Vegas based digital marketing agency Bobs SEO.