Consistent and high-quality web design holds great importance across various devices with the different resolutions and models. Now when it comes to responsive web design, then it holds all the more important, however, you might come across some performance issues. Almost 64% of Smartphone users unforgivably expect that websites load faster, still, average page waiting time continues to escalate.

In case of the best designs, they balance aesthetics and performance by working with mobile in mind from the start. Be it setting firm performance budget or implementing client and server-side optimization techniques, a sophisticated design completes it all.

So, here find the best mobile performance optimization processes.

Be Mobile-Minded

Performance is vital as it comes to user experience hence you cannot ignore this fact in the development process. Thus, it’s best to manage projects through a mobile-minded structure with the collaboration of designers and developers.

• Collaborative review
It’s necessary to review the design and development scope with the internal team, describing key performance indicator (KPI) goals. These milestone metrics point to project success, based on business objectives. Thus, performance-related goals are significant.

• Performance Budgets
Understanding mobile mindset is easier by setting and sticking to a strict performance budget – establish a target for speed and size of a final website. As a team works toward a high-performance goal, it’s necessary to reach a decision over the implementation of interactive features like a carousel for delivering a seamless user experience.

Optimization Techniques

As it comes to mobile, website loading speed is determined by the client and server-side factors. Targeted optimization techniques, addressing both factors, can be used for meeting the performance budgets set for your project.

Client-Side Optimization

The mobile landscape is quite diverse, with their being over 5,000 unique Smartphone devices currently present, thus developers don’t have enough control over individual device performance as compared to server-side factors. This is why client-side optimization is vital. Here we talk about the various techniques that will help in reducing the processing time and power required for mobile devices to load websites.

• Optimize Code
Some mobile app developers say that jQuery is essential to power a website, however, that is not true. After all, writing in JavaScript which is a library of helpful shortcuts and functions. Now though it speeds the development process, the issues related to performance and cost are also involved.

• Prioritize Above The Fold
It’s recommended by Google Page-speed Insights to prioritize the loading size and speed of content. You can just separate the CSS used to restore the visible part of the page first and then the rest of the styles can be loaded once the page is rendered.

• Optimize Images
As we go by the current liking for rich design, we see that images lead to heavy page size. However, image-led design works if you optimize and compress it, and then exporting it to the right format. You must use the appropriate image type, like JPEG files, PNG8 etc that are appropriate for storing heavy colored photos and while flat color graphics.

• Automate CMS Media Optimization
You can choose a classic, image-led design for BAM by applying the asset optimization techniques for showcasing new construction project photography.

• CMS systems allowing media optimization
CMS systems allow a little bit of media optimization. Like media, the setting is defined to ensure future users by adding the images that are apt for website templates.

• Streamline Fonts And Icons
Fonts are a crucial part of user experience and help in the branding of a website or application; this is why web fonts must be optimized. However, it may not be of priority for the user.

• Loading Technologies
Using these techniques, you can send the entire content of the website to mobile browsers. Like just download the precise data that are required, by optimization for each breakpoint. Besides, mobile loading speed is also crucial for Velocity Drive’s website as it offers trailer technologies.

Server-Side Optimization

Server response time plays a vital role in website speed. Like mostly aim for less than 200ms, while network latency is crucial for mobile performance. Hence, delivering the mobile users come across a slower experience.

Network speed influences this, as the average download speeds on popular 3G and 4G networks are 6.1Mbps and 15.1Mbps respectively. Few infer it as a clear limit on maximum website size, however, that’s not the reality, with speed varying depending on the coverage and environmental context. Thus, users often connect to slow edge (E) and GPRS as it’s out of range.

These techniques are hugely helpful in improving server-side website performance:
1. Caching, Pre Rendering, And Static Content
2. Browser Caching
3. Content Delivery Networks (CDNs)


Testing right through production is a must. You can use a range of tools to test work in progress simulating the mobile experience and analyzing potential performance issues. Now as production processes, you need to keep a check on the numbers. At the same time ensure design assets are well generated and exported, check the page file size and amount of HTTP requests via the developer tools on your browser. This way you get an overview of the resources loaded, total file size and rendering time. Major tools used are Web page test and Google’s Page Speed Insights.

Test on Real Devices

Ensure that you are not totally dependent on simulators. Projects are tested on all various real mobile devices. You can create your own device lab or use open device labs, and enjoy a real user experience by avoiding the powerful office Wi-Fi. First, create a test site in a web server accessible from outside the office network and then test as you are on the move on a network connection.


Well, ultimately you must intend to create a website that balances aesthetics and performance on mobile while achieving real conversion metrics. A collaborative and iterative performance optimization process is useful in attaining this.

Author's Bio: 

Arun Goyal is Managing Director of Octal IT Solution, a leading Web & Mobile App Development Company offering a platform to hire dedicated developers for your development requirements. Follow him on Twitter, Facebook & LinkedIn.