Having to sell something is just the beginning. There are plenty of tools that go into making a successful ecommerce web design. An ecommerce software is just one, albeit the most important tool. The software provides a whole gamut of services - From choosing your website domain name, providing web building tools, hosting a website to even provide helping to apply for merchant account and connecting to marketing options such as the social media and search engines.

You could either choose from free ecommerce and open source platforms like Magento, OpenCart, SpreeCommerce or even VirtueMart. While these free ecommerce programs have advantages and disadvantages of their own, these are sufficient for small businesses and are hence very popular. Magento for example, is used by 30,000 merchants including Samsung, Nespresso etc. And for those looking to differentiate their site from the crowd would need to pay for add-ons. osCommerce, a popular free ecommerce platform offers 5800 add-ons, some of which are payable. When choosing ecommerce software, make sure that it is search engine as well as user friendly. OpenCart for example, offers features like multiple languages, about 20 payment options, 8 shipping methods and even multiple currencies.

As earlier said, free ecommerce software has its advantages and disadvantages. It takes competent ecommerce developers to identify software that’s just right for your business. These people are specialized in working with different ecommerce softwares and hence are more aware of their limitations and the likelihood of each affecting your business. And if free software isn’t appropriate for you, ecommerce developers can help you find Microsoft technologies that can accommodate even the most stringent of requirements. Given the current scenario where free ecommerce softwares have infested the market in plentitudes, ecommerce developers can help you separate the wheat from the shaft.

Common paid software includes Yahoo Merchant, Big Commerce, goEmercant etc. come with several features including allowing display of unlimited number of product photos in photo galleries, unlimited customizations, automatic inventory control etc. When looking for an ecommerce website development program, make sure that they comply with basic requirements like ease of setup, ease of use, and 24 hour support to help you resolve issues. With instances of internet fraud on the rise, it is very important that the software offers the best ecommerce solution in terms of securing internet transactions. For example, most sites require entering the CW2 code while some others require users to enter their zip codes for credit card transactions.

Cost is also a factor that you need to pay careful attention to and additionally the website vastness; the number of products it houses should also be taken into account before you consider any ecommerce software. Decision should be taken only after careful analysis and not in haste.

Author's Bio: 

The author works for an IT consultancy firm that offers several web development services such as Umbraco CMS, nopcommerce, logo design, etc. He believes that CMS is a cheap and effective solution for building and managing a website.