Eliminate irrelevant advertising on student channels

Many marketing divisions appear to be short of a strategy for marketing the younger generations. They have mature people that are 50 and over in the same section as young students in their late teens. Campus pupils have the longest schedules and studying loads. They are known as being nocturnal, studying in the evening, going home late after parties and sleeping late into the next day. During the weeks they are doing courses and relaxing with their friends in the evenings. On the weekends they are at parties, mingling and going through college experiences.

Students in colleges, universities and campus’s should be in their own category. This is why the organisations that are marketing products and media are not successful in promoting their items to pupils. The students are not looking at general media like papers, radio and television stations. They are looking at shows and magazines that they relate to, enjoy and find appealing. They have their ‘own shows’ that they sit together and watch. They listen to particular radio stations that have topics that they enjoy.

Marketing & advertising to students is not easy, but many companies continue to get it wrong because they have not changed the target market and done research on what students actually enjoy. They need to understand what attracts the students to adverts, what makes them tick and find out what they are watching. When the company understands what they are into, only then are they able to transform their marketing campaign and get students to buy their products.

Companies need to hire young graduates that are still fresh and understand what students want. By hiring these young people they are able to modify their advert to attract the young crowd. Students like the latest information on clothes, music, social media and technology. Media businesses often put irrelevant adverts on, like a hair product on a children’s channel. When children and students see something like that they frown and question the creator of that adverts sanity, because it is completely off the target market.

To successfully capture the young market, the advert must be for a product that they can buy, that they would want to buy; it is attractive, useful and is a good advert. If it is a bad advert in their eyes then the product will be considered a joke and laughed upon. The young market is not complicated at all; just monitor the kids and what they enjoy.

Marketing & advertising to students is creative, exciting and fun. The media just needs to find an appropriate product and advert to sell to them.