Email marketing for Medical Conferences Organizers | eMedEvents

Did you know that 205 billion emails are sent every day and 59.56 percent of the mail is spam? A whopping 12.08 % of unsolicited spam emails are received in America alone, with healthcare and dating sites contributing the highest amount of junk mail.

As a CME medical conferences organizer, the highest conversion rate comes from email marketing campaign. However, some of the international CME conference organizers are still experiencing a dip in highest open-rates and click-through rates (CTR). The basic criteria for any email campaign are to make it eye-catchy, witty, personalized, filled with intriguing graphics or images, and viewing compatibility with both mobile & desktop screens.

Apart from the above points, as a medical conference organizer, you might want to consider these 5 crucial points for your next email campaign.

Email Listr
To efficiently market your CME events, tap into your database to access all the clients’ email addresses. You can add even more clients email lists to your databank by 3 methods - creating a pop-up ad that asks visitors to give their email address on your website, purchasing an email list from a third party, and using lead magnets or opt-in bribe. Lead magnets or opt-in bribe are nothing more than offering free stuff in exchange for the user’s email address, such as accesses to premium content after subscription only.