Globalization changed the face of advertising agencies. Companies in remote areas can now deal with the core public relations actions of a serious company. However, advertising agencies are nonetheless lagging behind as they're caught with legacy software solutions to handle their operations or no software at all. Implementing a strong ERP for Advertising Agency is one of the simplest ways to boost operational efficiency.

Here is why you need ERP software within the advertising agencies:

 Manage Project Timelines
 Vendor Management
 Partner Management
 Financial Management
 Centralized Data
 Customer Data
 Time Management
 Analyze Profitability
 Eliminate Operational Bottlenecks and Improve Profits

Benefits of ERP for Advertising Agency

The industry is dealing with complex challenges and competition. Tracking financials may be tiresome in a business with retainers and monthly projects. But with the assistance of the right technology, these processes may be streamlined.

With the assistance of an ERP system, numerous aspects of the enterprise like financial planning, project administration, and company workflows may be managed efficiently.

1. Improve Odds of Success

Manage potential contacts and reference clients in a seamless method. Project and evaluate doable situations with present archives to find out the perfect course action in scaling profitability, cost, timelines, etc.

ERPs can thus assist advertising managers to determine cities with higher revenue and discover the proper time to pitch them a deal.

2. Constantly Track Progress

In the field of advertising, there are quite a few departments and entities that must be on the same page all the time. Each and every division have their very own unique necessities. To fulfil the necessities of all these particular person entities and collaborate with them in a well-timed method - an ERP system is important.

3. Unite Virtual Groups

Sometimes in advertising, it's fairly common to hire somebody who's from a different nation as an advisor or employee. To get them on a monitor with the project, it's needed to offer them all the mandatory assets and companies. ERP for Advertising Agency, help teams to collaborate effectively across the globe.

4. Prioritize Time

Allocate extra time for your consumer and fewer on the group. ERPs present an efficient method to monitor the time of staff. Monitor their timesheets and drill down on their efficiency simply. Updates and experiences of staff are automated with ERP techniques.

5. Manage Finances

Advertising agencies are either price month-to-month or cost based on the reach or effect of the advert. By implementing ERP, the method of manually coming into information can be avoided. Companies can simply drill via data and understand the pain factors.

Odoo ERP for Advertising Agency

Odoo is a standalone ERP system able to manage all of your advertising agencies needs. The system is able to run all of your requirements like project administration, resource optimization, pitch-to-invoice, and different crucial advertising enterprise processes with the business's first and only end-to-end cloud companies resource planning (SRP) solution.

Pitch and Forecasting

 Gain insight into enterprise development actions via Odoo.
Account managers are higher knowledgeable and therefore can enhance consumer interaction.
 Drill via data to determine one of the best routes for ROI.

Project Management

Quickly perceive where your tasks are and evaluate it with budget availability.
 Invest in consumer tasks backed by data.
 Analyze which tasks are performing better.


 Resource workflows may be higher managed to optimize income.
 Predict demand surges and enhance in the margin.


Improve planning and execution accuracy via efficient collaboration between entities.
 From budgeting to billing - scan all of your financials.
 Reduce consumer cycles via real-time data flow.


 Odoo gives role-based data to boost data-driven decision-making.
 Efficiently monitor back-office operations via superior experiences
 Gain insights into cash status.

Get in touch with our specialists for a fast quote. Odoo India is a skilled Odoo implementation company that can fulfil all of your ERP needs.

Author's Bio: 

Business solution-centric Odoo Consultant and IT professional with about 11+ years of experience spanning Odoo delivery, Sales, pre-sales, Odoo product development, Odoo business consulting, outsourcing & ADM services in leadership positions.

• Has headed Practices for Enterprise Solutions ( SAP, Baan & Odoo )

• Experience across domains likeSales and Marketing, Logistics, Manufacturing, Retail, Chemical, Automotive maped to Odoo

• Extensive experience in large program delivery & business process transformation consulting (Odoo Consultant) for multiple programs

• Demonstrated experience in designing new product & service offerings and executing global Go-To-Market strategies for new offerings for new market penetration

• Proven leadership skills with balanced focus on people, processes & technology

• Pioneered the use of ERP systems in various Processing Industry

• Worked as Process Heads of Marketing, Sales, Purchase, HR, ERP Project deliveries and also worked as Business Heads for many companies like IBM, JKT, Denave India, FCS and presently at Apagen