Website builders are basically meant for simplifying the website building process. Using these tools, you can build your dream website without worrying about the coding part. Though you have a pool of website builders to choose from, you need to ensure that the one you choose has the following essential features:

User-friendly:
A website builder that is too difficult to use is of no use as such a tool might eliminate the need for coding but may not be able to serve the purpose it’s meant for. So, you should look for a website builder that enables an average person to create and launch a website as quickly and as easily as possible.

Ability to produce responsive layouts:
It’s a known fact that a majority of the population accesses the web through mobile today. This implies a need for the development of mobile websites. So, when looking for a website builder, you should find out whether it is capable of producing responsive layouts. Ensuring the presence of this feature in a website builder guarantees that you do not lose your mobile visitors.

Drag and drop functionality:
This is the best thing any website builder can offer you. A drag and drop feature helps you to easily tweak and edit the layout of your site. By picking a builder with intuitive design tools, you can create your dream website without any stress.

Traffic driving tools:
Another important feature to look for in a website builder is “traffic driving tools”. You may want to drive traffic through search engines, social media or advertising. Consider opting for a builder that offers powerful tools to help you to index your site and easily link to social media pages.

Quality templates:
Opt for a website builder that offers clean, modern, mobile-friendly and customizable design templates. Not only this, the templates should also be customizable such that you can change the look and feel of your website.

When searching for an efficient website builder, keep this checklist handy and you’ll surely end up choosing the best one!

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