Facebook Ad Campaigns – Are they Worth your Money?

Facebook is perhaps the biggest and fastest social networking site available today. It beats several top notch networking sites and stand besides Google on its popularity. Within a short period of time from the year of the launch, Facebook seems to have gained a lion’s share of the online marketing arena. Today, every major and small business is looking towards Facebook as a medium to boost their online sales. If you are skeptical about the success of advertising campaigns on Facebook, you may want to reconsider your perspective. Facebook vs. Google Adwords With the release of developer tools, Facebook has entered the world of internet webmasters. There are many entrepreneurs who have and are running advertising campaigns on Facebook. The loyalty towards Google Adwords is declining because there is a lot of competition for keywords you select and if you want your campaign to reach the top position, you need to bid a very high amount. For these two primary reasons, business owners have begun to prefer Facebook over Adwords. Success Story of a Blogger An individual was trying to advertise for his blog on Facebook and therefore, he ran an ad campaign on the site. After a couple of weeks, he realized that his ad campaign had 1.7 million views but very few hits. Wondering about the incredible numbers, he soon realized that though his ad campaign was seen, people made a note of his brand name and visited his blog directly. He was able to attract a lot of direct traffic to his website along with traffic from search engines. This brand name advertising on Facebook helped him to invite a lot of business for himself. There are many such success stories that are happening on Facebook everyday and get a taste of success by running an ad campaign yourself. Facebook Applications