FACEBOOK CMS: THE LATEST TOOL FOR SUCCESSFUL MARKETING

Facebook has not only made the social networking an easy way to stay in touch with your friends, but it also has revolutionized the way it can be used as a marketing tool. The Facebook has grown as a marketing strategy which is highly competitive and its fan pages have been the platform for growing online businesses. To control and manage the facebook pages and the contents displayed there, one has to depend on the Facebook CMS. The Facebook Content management System (CMS) helps the owner to control every aspect of the Fan page easily. The owner can now control his pages without hiring any designer or developer. This has given him an upper hand in running his business without depending on others. Facebook CMS makes it extremely convenient to add blogs, product information and feeds for all the marketing needs. It is a portal that creates interactive applications for multiple Facebook pages and other communities. Facebook CMS is quite a boon for the online business houses as they can dig up high profit with low investment. Facebook CMS can carry out many things like: • Upload or add new images quickly. • Link the facebook page with the website or even online store. • Customize the pages so that only fans are able to see the content of the page. • Upload title, include video from YouTube as well can customize graphics. • It can also help in running contests on the fan page. • Helps in responding to comments. There are innumerable benefits of CMS for managing Facebook such as: • It removes the hurdle of posting repeatedly which is quite time consuming and as such becomes a snag for smooth functioning. Thus with Facebook CMS, one can post a content or video once and it will be posted on all the pages or platforms. • The Facebook CMS helps in managing the pages 24 X 7 so there is no fear of missing out any important announcement due to unavailability of developer or manpower. • The Facebook CMS controls the conversation with watch lists so that no untoward incidences, unwanted posts or videos are published. They are automatically delayed or deleted so that there is no hitch to the business. • The Facebook CMS can build and manage custom tabs, coupons and contest with its Five minute applications. Though there are many advantages of the Facebook CMS yet it is not above criticism. There are many users who feel that there are many drawbacks which need to be looked into. Some of the disadvantages that are frequently complained include: • The CMS is always lagging behind the quick advances that the Facebook makes. For example the geo targeted updates were quite late in arriving and it is envisaged that the CMS will not be available for the forthcoming location based updates. • The postings on different platforms become erroneous as multiple platforms have their own pitfalls and many messages get deleted or get cut so that they become meaningless. • The Facebook CMS is expensive for small business owners. Whatever said and done, the Facebook CMS has changed the functioning of the facebook and it here to stay!