Facebook Marketing - Online Promotion How to lose customers
Written by James Blunt
Facebook Marketing is a very effective way of advertising through social media. Facebook is a platform to use for socializing with family, friends and business partners. Therefore, I do not believe that to be sold to each time you log on. However, I am aware that somewhere is going to be exposed to some form of advertising.
If you are promoting a product or service through publication of Facebook, you should know what your promotion. This is because Facebook messages are seen by all their friends and their friends and if someone who really knows the product arrives and analyzed. That can undermine your credibility very easily.
There is nothing wrong with promoting your product or another, as an affiliate on Facebook. Facebook can be used for affiliate marketing. In fact, participate in this myself, but I only do it with my fan page. I reframe from promotion through my profile page because as I am. This does not mean you can not do it. However, there are ways to do this without offending others. For example, recently someone without Facebook friends. This was due to the way they were promoting products.
First a reason why this person was without friends that kept sending me invites a lot of promotions related. If you will be sending me lots of invites to a seminar, try to make them as relevant to your topic or niche as possible. For example, this person sent me two invites two seminars to discuss building the list. Then, in less than half an hour I received another invitation to a seminar on pay per click. All this tells me is that trying to get me to buy something from you. I do not feel treated like a friend, as they are forcing a "Buy this product" message to maneuver on me. Facebook is a social networking site not another eBay market! People go to eBay to sell or to make the sale. People are going to socialize on Facebook that did not sell.
Another point is that they made no attempt to establish a good or socialize with me or anyone else for that matter. Is it really that hard to socialize with someone you have become friends with Facebook? Of course not. Providing a value or mixed content, interacting little goes a long way. Like a picture, commenting on someones post, suggesting useful information, all these things establish a relationship with friends who are Facebook and most importantly it's FREE! Judging by the wall of people is more than obvious that Facebook was created for a single purpose. SPAM for promotions of products to make money with their Facebook friends.
Learn to use Facebook to market the first online social network properly and you will benefit enormously. Doing this the wrong way and could ruin your chance to build their base of perspective and most importantly to its reputation.
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