Facebook vs. Twitter – Which is Right for my Firm

In the era of social media, law firms across the globe are learning how to use different social media platforms to market their law firms. But how do you decide which one is right for you? Is it Facebook or is it Twitter? The answer is simple: both.

The better question you should be asking is, “HOW do you use Facebook and Twitter differently to market a law firm?” To find out the answer we must first understand who uses each platform.

Facebook has 214 million active users in the United States, with a shocking 84% of those users between the ages of 30 and 49. Twitter has 69 million active users in the United States, with 36% of those users between the ages of 18 and 29.

In 2017 a whopping 74% of Twitter users said they use the network to receive their news. But Facebook, in contrast, has a higher number of users who depend on it to stay in touch with people in their life. Understanding this data will help you decide how to use Facebook and Twitter differently. Twitter should be used to share facts and news about your firm, or information your followers will want to read. And Facebook should be used to share details about your firm that will help your followers get to know you on a more personal level and feel like they know your firm environment without having stepped in the door yet.

Two very different platforms, with two very different audiences, but in the end, both can benefit your firm if you use them in a strategic manner.

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