The stock market is one of the known options which attract the investors as well as traders from all the sections of the society. One can find some of the leading companies in the market whose shares are being sold, and one can get limited ownership of the same with the help of such shares. The market has millions of companies active in different fields, but one needs to go for the one that can offer him the desired result in terms of profit in short as well as long run.

If you are a beginner investing in the stock markets, then you might be much bothered by the volatility of the stocks. The stock market is volatile, and there is always a price fluctuation. The fluctuation is always influenced by some factors with which the earnings predictions can be given. People who are unable to observe these aspects of the stock markets find the whole stock trade the gambling of money which is merely influenced by luck. Following are some of the factors that influence the prices of the stock market:

• Inflation or deflation:
Inflation and deflation have a lot to do with the returns and can be a very factor with which the earnings forecasts can be given. Inflation is the rise of the prices which slows down the sale and thereby lessens the profit or even at times causes a loss in the returns.
While on the other hand, the deflation is the lowering of the prices, which can make the profits increase a lot. This is so because of the sales increases when there is deflation. Thus, inflation and deflation have much impact on the returns of the investments in the stock market.
• Economic unrest:
If there is any economic unrest in the particular place, then the business of the companies’ can be affected. The stock market is all about the business of the company which if adversely gets affected in the worst cases, then it may alter the prices of the stock. If there is economic unrest, then it can shatter the business that the company could have done in the normal conditions. Thus, economic unrest can also have an impact on the returns of the stock market.
• Environmental disaster:
If there is an environmental disaster like those of the cyclones, tsunamis, etc. then they also impact the price of the stocks. These sorts of disasters lead to the depression of the rate of sales of the company. Environmental disasters can cause a sudden depression in the graph of a company.
This fall will surely have an impact on the prices of the stock. This causes a fall in the returns of the investment. This is the reason why the stock market is known as a volatile one as it can go through a sudden elevation or depression under the influence of all of these factors mentioned.
• Change of the governance:
The change of governance is also a factor that can alter the policies of the government. The government policies have a lot to do with the business of the company. Change in the political parties also changes the rules and the regulation of the country. These changes in the policies can bring about a great change in the business of the company. Thus, the stocks of the company, as well as the returns, can be the altered by the change in governance. Thus, the earnings predictions can be made considering this factor.
• Social unrest:
The social unrest is a big thing to matter in the returns of the stocks. Social unrest is the state where the society is trapped in a conflict, and there is no settlement of the matter. This also influenced how the business of the company can profit. It can decrease the profits of the company, and in this way, the investors can even have to incur a loss in the returns.
• The sentiment of the investors:
The sentiment of the investors also has an impact on the return of the company. The confidence with which the investors want to invest also has an impact on the business. On this basis, the stock market can be of two types. One is the bull market and other is the bear market. The bull market is the one where the price of the stock is on a constant rise. In this case there the confidence of the investors is boosted, and this causes an economic boom due to the optimism of the investors.
• The reaction of media to the recent updates of the business:
The reaction of the media also matters. Whenever there is a launch of a new product, or there is some change or alteration in the business, it is a very important matter to ensure that the reaction of the media is positive. They are the ones who can influence a large mass. Thus, this can boost the business of the company and can offer good returns to the stock investors.
• Performance of the company:
The performance of the company is the most important thing that can influence the stock market. If the company performs well in satisfying the customers with the services, then the business of the company witnesses a major boost. Thus, this can also ensure good returns to the investors. Performance of the company also includes the marketing skills which is the most important part to grab the major part of people’s attention. At times little differences in the marketing strategies can also flip the whole condition.
These were some of the factors that can influence the price of the stocks. Investing in this market is not a big deal, but it is very important to have control over the emotional self. This has a lot to do with the decisions you make. The emotions tend to create an illusion for us, and we happen to take that illusion seriously leaving the reality far behind. Taking thoughtful decisions after analyzing the prevailing conditions in the stock market is very important.

Author's Bio: is owned and published by StockEarnings, Inc ("SE"). SE is not an investment adviser or a broker-dealer. SE is not your financial adviser and does not provide any individualized investment advice to you. You should perform your own independent research on potential investments and consult with your financial adviser to determine whether an investment is appropriate given your financial needs, objectives, and risk appetite. Readers are advised that this publication is issued solely for informational purposes and should not be construed as an offer to sell or the solicitation of an offer to buy any security.