Fashion industry’s reset plan to cater to changing consumer demands during COVID-19

With ‘work from home’ gaining worldwide popularity, office dressing has transitioned into more casual styles hailing a new category of ‘homewear’/loungewear. The rise of zoom meetings has resulted in tops outperforming bottoms categories Y-o-Y on a global scale. The closure of gyms and rnparks has given rise to at-home virtual workouts which has resulted in a spike in demand for the activewear category, and with majority of countries around the world requiring people to cover their faces while out in public spaces, face masks have become the Holy Grail to help brands stay afloat. Apparel Resources analyses how COVID-19 has forced the retail calendar to change, the product categories to pay attention to, where consumer spending currently lies, and the direction it will take post-pandemic. The popularity of homewear/loungewear is far from over. As many companies plan to make WFH compulsory for several days a week, comfortable fabrics and casualwear will be in demand even in the post-pandemic phase. Additionally, rising levels of unemployment will see a huge number of consumers spending more time indoors, further fuelling this trend. For more insights, Click Here