One of the keys to running a successful business, of any kind, is being able to positively identify and convey to others, the benefits that your services or products can offer to their life. Marketing experts, sales executives, and public relations gurus will all tell you, with confidence, that this is what brings in new clients and also what keeps current customers coming back to your business time and time again. A business that can truly add value to someone’s existence is one that will succeed.

Many times though, even the best business owner has moments when they fail to see the values within themselves and within their company. The stresses of operating a business or the pressures of competition, can cause even the most positive of people to doubt, question and lose sight of the advantages that they or their company have to offer. This is one of the primary reasons why it is important to understand positive evidences.

What Are Positive Evidences?

Generally speaking, positive evidence is anything in your business that is working out well or that you are feeling great about! PEs can be physical, emotional, or mental, and are all around you if you take the time to locate them. They may be represented in a good feeling that you have about something or someone, in an idea, or an “Aha!” moment that you experience, or even in something that shows up in your business in a physical capacity. Often times, these are described by people as reasons to smile, laugh, or feel great about the work that they are doing.

Examples of Positive Evidences

While there are many things within your business that may be considered as positive evidences, some common examples include:
• Feeling great about a meeting with a client or current customer.
• Completing a training or educational session in order to sharpen your skills.
• Recognizing staff that support and encourage you.
• Feeling a sense of accomplishment after your business has achieved a set goal or a sale.
• Receiving a genuine “Thank you,” from a customer who has benefited from your business.

Why Are Positive Evidences Important?

Positive evidences, while quite easy to locate in your business, really can make a huge impact on the current and future successes of your company. Why? Because as a business owner begins to take note of and focus on all the things that work well and come together within their organization, these positive evidences activate higher vibrations within the owner, employees, and the business as a whole. When this happens over time, a business owner will begin to expect the positive, actively seeking good opportunities, and becoming more intent on accomplishing things within their business that will add more value to their customers. This, in turn, will cause people to be drawn to the business and growth will happen!

How to Identify & Utilize Positive Evidences in your Business

The most important thing to understand as you begin to identify PEs in your business is that they are ALWAYS there! Once you are aware of this, it is simply a matter of locating them. So how is this accomplished? First of all, you will need to look at all the things within your company, whether big or small, internal or external. Things that give you, your employees, and your clients a positive feeling will often show up in a variety of places, and will look different each time. Remember, you can never have too many positive evidences!

Once you have identified positive evidences within your business, write them down!
Take the time to share your findings with others that are integral to your business as well. When you share, increase your own energy around the PE that you have found by expressing gratitude for it, and encourage others to do the same. As the awareness of PE’s increases within yourself and your company, you will begin to attract the kind of clients and the level of business that you truly desire.

Author's Bio: 

Sharon Wilson, founder of Coaching From Spirit, helps people learn how to coach themselves and business owners sync self-coaching with leading-edge business strategies.