Article

First Step to Growing Your Business

Written by Deb Pilgrim

Topic: Success CoachingPublished August 7, 2011
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Our mission is to support you in starting, growing and leading your business. To do this, we provide you with the tools, strategies and knowledge that will help you get the edge in your industry. Over the next few months, we have new programs coming out to support those of you who are new to business, as well as higher end programs for those of you who have been in business for a while and want more personalised business growth coaching.

The key foundations we’ve developed that run through
all parts of our coaching, focuses on FOUR Foundations: You, Your clients, Your offer, and Your message.

When you have these four foundations in place, your business is growing strong.

Although I would love to walk you through specifically what modules, key points, and measures form the basis of each of this foundations, we really don’t have the room here in today’s article, so what I am going to do is share with you some of the key snippets about the first foundation.

The first of these foundations is: YOU! And yes, mindset is very much a part of this foundation. I’m going to say this as it is - it really doesn’t matter how educated you may be, if you don’t have the right mindset for business success, you will struggle to grow your business.

There is more to the YOU than just a positive mindset – it’s also about how you think about work, what you do to structure your days, how you lead your business, and what you do to continually stay ahead of what is happening in the marketplace.

The key point here is being clear on your work ethic. What actions do you do day in and day out that are building your business?

Growing a business takes time; it takes energy, focus and hard work. But it doesn’t need to be rocket science. You can grow your business by working smarter, not harder. Be smart about how you build your business, don’t wipe yourself out or put those closest to you on the ‘back burner’, thinking they will be there when you reach your goal. They may not!

Another important point is to look at the activities within your business that you can outsource. What is it that you don’t need to be doing, that you can outsource to someone else?

Make a list of all the critical and non-critical tasks and then look at what competencies some-one needs to have to work on the non-critical tasks for you. Once you're clear on what type of person you need, take time to either bring some-one in to do this work for you, or outsource it. Remember that you can bring contractors in and out of your business on a project-by-project basis if you need to.

It’s important to take time to detach from your work, and to nourish the people and activities that are important to you. Using the excuse that you’re too busy to spend time with those who mean the most to you just doesn’t cut it. I see it all too often, in fact I’ve done it myself, and it makes having a successful business very hollow.

Another key point is take time to detach each day from your business.

What can you do at the end of the day, that will allow you to detach from your business? Make a list of the things you can do and work your way through this list – have some serious fun!

Finally, I would like to leave you this final key point, which is to have a vision for your business that is bigger tha

Article author

About the Author

With nearly two decades of business building experience, Deb has worked with senior business leaders and entrepreneurs all over the world.

Due to the results Deb achieves with women entrepreneurs, she has now specifically redesigned her business to support woman in small business.

Deb is the trust authority to women in business, and it is through the work that they do together that these women are able to take their business from ordinary to extraordinary.

She does this by taking her clients through a step-by-step process that is specific to their individual goals. This systematic process teaches them how they can consistently grow their business, whilst creating the lifestyle they want. This all starts with knowing that: your clients are your business!

Prior to founding DebPilgrim.com, Deb worked with executives at some of Australia's largest corporations. In these roles she provided coaching, training and development to senior managers through important leadership and business development challenges across a range of industries.

Deb was a lecturer in the Faculty of Business at the University of Technology, Sydney and prior to this was a serving member of the Royal Australian Air Force.

She is a highly sought-after business mentor, public speaker and consultant. She is regularly featured in Dynamic Business Magazine, NZ Small Business Magazine and on NineMSN. She has also been awarded a Masters of Coaching Psychology and Human Resource Management from The University of Sydney.

Deb currently resides in Sydney, Australia with Michael, her husband, and their two beautiful girls, Laura and Giaan.

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