Five Ways Google's Unified Privacy Policy Affects You

Earlier last month, Google had rolled out its new and unified privacy policy. This enables the internet giant to combine and manipulate the user’s data, which it gets from its 60 free services. Google’s new unified privacy policy was among the top news to talk about previous month and it is still. If, you are wondering how and why, then here are few points which might help you understand the theory of Unified privacy policy clearly.

Same data, but differently used
The biggest misconception related with Google’s new unified privacy policy is that, it suddenly gains access to host of information. Which is incorrect, the fact is that, it has always been collecting the informations from its free services like YouTube, Gmail, Google+ and many more for its own benefit. The only difference related with new unified privacy policy is that, now Google can used the collected data from user’s activities on its services for providing the personalized view across its products.

For example: if, you have searched for Guitars in its search engine. The very next time you login to YouTube or any other services, it will start suggesting Guitar videos.

No escape
Clearing your web history could sound like a good move to prevent you from getting tracked. But it isn’t, Google will track you anyway. Whenever you go online, Google starts tracking your online activity. This means that, whatever the searches you have made in its search engine, Google will store the informations. Ultimately Google will use this information to tailor the advertisement, which is specified to you.

Matter of concern or not
Getting concerned about the Google’s new move of unified policy or not, both are valid. However, sometime it makes me think that, getting panic about the new policy is out of question. The fact that, Google has been collecting its user’s data for its own benefits is no longer hidden and it is not just only Google who’s been doing this. There are others who are involved in such activities. So, getting worried won’t solve the problem. The difference with new unified policy is that, now Google can use the collected information to tailor the advertisements as per user’s need. Which, I guess is not a new theory to be worry about.

Stop using Google service or not?
This is a big question people have been asking, but how can someone live without Google services. We depend on Google for each and every thing, right from searching the direction to know why I am not feeling well. But there are ways to minimize the tracking. Use the search engine without login. Use the applications or tools that help in clearing the foot prints.