***Formula for Successful Sales

Here’s an easy-to-use formula for a successful sale. Decide what you need / want. + [Determine what your customer need(s)/want(s) + one] Results: Win/Win sales situation It may appear simple on the surface but sometimes just deciding can be tough. Decide what you want This can be a stumbling block for some people, but in order to get what you want or need from a sale you must first decide what you want. As you decide what you want, make sure it is measurable. Know the bottom-line of what you want--your bottom-line can even include whom you are willing to work with or for, it is not only a dollar and cents decision. Now that you know what you want, determine what your customer wants. If you don’t know, ask them, please. Determine what your customer wants + one The first step in delivering a successful sales experience is to find out what features your customers value, what benefits they desire, and what their underlying needs might be. Then match, or ideally, go one step beyond (+ one) to exceed your customer’s expectations. Successful businesses appear to spontaneously fill customer needs and offer desired services, but they are actually carefully planned and executed. If you make it a priority to deliver what they need with results-oriented service your success rate will go up dramatically. Results: By giving them what they want and need + one, you get more of what you want.