FOTOBODEN ™ increases the visitor frequency at fairs

Kaarst. Fairs and exhibitions have been the strongest field of application of FOTOBODEN ™ for the first minute. With the unique, individually printable vinyl floor, visitors' attention can be skilfully directed to their own exhibition stand. "A stand with FOTOBODEN ™ stands out from the surrounding stands," explains Timo Michalik, CEO of visuals united ag and creator of FOTOBODEN ™. "Visitors are made aware of the stand very quickly and see immediately what the company stands for." At the same time, it is possible to use additional advertising space within a trade fair stand. In contrast to the entrance areas of the fairs or the walkways, some of which are already used for advertising purposes, the exhibition floor on the stands is still often neglected. "There are so many opportunities for a company here to place important messages over a large area," says Michalik. Trade fair advertising at it's best! The team of CPM Moscow, the most important fashion fair in Russia, has repeatedly used the creative possibilities offered by FOTOBODEN ™ for exhibitors. At the CPM stand on the occasion of the Gallery in Dusseldorf, the FOTOBODEN ™ was the most frequently used photo motif for the visitors: a deceptively realistic Jungle Bridge invited them to take a selfie-shoot and provided plenty of inspiration for the CPM stand. "So the CPM Moscow was the topic of the trade fair - and the stand on many smartphones," laughs Timo Michalik. "After the great success in Dusseldorf, we then embellished the area around the fountain in the Messeforum in Moscow." The boring and rigid concrete look was thematically matched with color and life. The optical extension around the real fountain with huge logo coins, fish shoals, water lilies and wave optics created a cozy atmosphere that invited to linger. On Facebook, there were a few selfie entries with the motif, which was personally designed by Mischa-Ron Ferenschild-Bätzel, the floor artist at FOTOBODEN ™. "We were more than satisfied with the result of these fantastic ground motifs and, above all, with their impact," explains Christian Kasch, Project Director of CPM Moscow. "FOTOBODEN ™ was a real highlight of the fair in our forum hall. Visitors and exhibitors were very impressed by the effects of such a floor display. We definitely recommend FOTOBODEN ™! " rnThe possibilities of FOTOBODEN ™ are uniquely diverse. The patented vinyl floor has the fire protection class Bfl-s1 and a RI0 slip resistance - this allows almost any location. One plus: when it comes to soiling, wipe off FOTOBODEN ™ with a damp cloth. In addition, it is characterized by an easy installation on any surface. Simply roll out, glue together: finished! After use, the floor can be rolled up again and stored for reuse. Perfect for companies who want to use their booth for several years.

About FOTOBODEN™:

FOTOBODEN™ is a product of visuals united ag-based in Kaarst. The Europe-wide patent-protected vinyl floor is individually printable and, as a promotional and decorative element increases the frequency at the place of use and thus increases the sales volume. It is used in visual merchandising at the POS and for trade fairs. Even museums, TV productions, shopfitting, and stage construction companies use the often DIN- as well as ISO-certified material. FOTOBODEN ™ is 100% recyclable. As a leading specialist in printed flooring, visuals united ag offers design, printing and product development. Further information at www.FOTOBODEN.de You can learn more about Messeboden from here.